Joe Wigdahl 22/5/18 Joe Wigdahl 22/5/18

Ad Campaign: Mitsubishi Eclipse Cross

A few months ago I shot a bunch of images for Mitsubishi for their new car in Australia, the Mitsubishi Eclipse Cross.

When we did this shoot this was the only Mitsubishi Eclipse Cross in Australia. It has a busy schedule and the only days I had to shoot it just happened to coincide with the Melbourne Cup race in Victoria, which is something of a holy week there. We couldn't find a location scout who was available (i.e. wanted to take time out of the Melbourne Cup festivities to find locations) so I had to go down to Victoria a week early and find my own locations. Because I really didn't know the Victorian countryside I started every morning looking at Google satellite maps for terrain and roads that might have something interesting to shoot on- especially private properties that looked like they had roads on them that we could get permission to use. I would then spend the next 12 hours driving every day combing over every road in that area and then try and contact homeowners that might have a nice road. After driving around 1000kms of small backroads, at the 11th hour I finally found a family that let us shoot on their land. We couldn't have asked for more amazing weather.

To do the aerial shots I worked with Flying Dragon, a drone company that specialises in high-end cinematography. I had experimented with several readily available drones like the Phantoms and the still image quality just didn't stack up for the size we were going to have to use for the stills. We had to use a camera that was over 30 megapixels to satisfy their print needs and the only drones that can hoist up a camera large enough to do that are the heavy duty 8 blade drones that require professional pilots and cost a fortune. The operator was in charge of the flight controls and navigation on one monitor and I controlled the camera gimbal and captures on the other. I have to say, despite the challenges of short flight times due to battery power, I definitely preferred using a big drone to hanging out of the side of a helicopter.

Client: Mitsubishi Eclipse Cross
Agency: Richards Rose Executive
Executive CD: Adam Rose
CD: Liam Hillier

Joe Wigdahl 13/1/15 Joe Wigdahl 13/1/15

Smithsonian Magazine: The Blue Mountains

Night in the Jamison Valley Blue Mountains

A few months ago I was contacted by the U.S. natural history publication the Smithsonian Magazine to shoot a story on Charles Darwin’s exploration of the Blue Mountains- it’s one of my favourite places in Australia.

It was a shoot that I became more passionate about as I worked my way through the assignment; it was an odd coincidence that I was hired for this shoot- a few weeks before the magazine asked me about doing the assignment my wife and I had decided to move our family to the Blue Mountains. It was a pretty exciting opportunity to explore a whole region that would be our new home. It was early spring when I started the job and the Blue Mountains is much colder and rainier than Sydney, so instead of doing the whole shoot in one trip, I actually had to drive out to the mountains every weekend for a month to get a break from the rain and fog and get all the shots I needed.

Evening at the Three Sisters in the Blue Mountains

The ancient Wollemi Pine and the Wolgan Valley where it was found.

In Glenbrook and also in the Wolgan Valley I saw hand paintings in caves which are said to range from hundreds to thousands of years old and it struck me how much more of an impact seeing hand prints made on me than carvings or drawings I’ve seen at other sites. To see a hand print of someone from thousands of years before is to see their size, their age and their physical humanity and connect with them in a way I hadn’t really sensed before. I noticed one set of hand prints where the person must have broken their hand at some point and it healed badly because one of the fingers bent away from the hand in an unnaturally awkward angle. I felt like I was reading some form of ancient text about who lived on this land.

Often when I'm shooting a morning landscape I'll get to the location well before dawn and shoot through the sunrise for an hour or two. Even in a not-so-mindblowing landscape there is usually a moment where the light and the morning atmosphere does something that makes everything light up in the right way. For these shots of what is known as the Jamison Valley in the Blue Mountains off of Sublime Point in Leura, I felt like I was watching a light show- the sun, the mist and the eucalyptus vapor in the air kept changing colors and lighting up the landscape in surprisingly different ways. Every 10 minutes was something different. Finally when I was done I set the camera down in the grass while I was packing up my gear and tripod and grabbed a quick shot- I realised that that was probably my favorite shot of the morning.

Landscape of the changing light of a sunrise in the Blue Mountains from Sublime Point in Leura

I spent a day doing a massive hike in the bushwalk around the Three Sisters. I started off at Scenic World taking the world's steepest train down the escarpment and walked for hours around the bush track. I wasn't keeping track of time and missed their last elevator back up, so I ended up having to climb the near-vertical staircase up the Three Sisters with a backpack full of heavy camera gear after I was already tired from hiking all day. By the time I walked back to my car and put the keys in the ignition I closed my eyes for a second and ended up sleeping for an hour and a half in the drivers seat with the door open.

The cottage that Darwin stayed in was located on the property of the Emirates Wolgan Valley Resort- the most expensive hotel in Australia. I had arrived on a Friday afternoon and it coincided with their absolute busiest time- when the guests are all arriving for the weekend. There were Ferraris and Lamborghinis in the parking lot and guests landing at the helicopter pad and I was given about an hour to shoot what I needed to get before they had to devote their full attention to the guests. Since the magazine budget clearly did not involve staying at the spa, after I was done shooting I had to drive about an hour before I could find a place to stay. The local town was having a big lawn bowling competition and all of the rooms were booked out to drunken retirees enjoying their night out with the boys. The only place I could find to sleep was a room above a loud pub with a bunch of guys arguing about rugby. My bed must have been a junior bed because my feet hung off the bed past my ankles and I could hear a guy in the room next door watching porn on his phone all night. The difference between the Emirates Spa and the sleeping situation I had arrived at could not have been more stark. I had a late dinner at a local bar and was called a "fancypants" by one of the locals. I couldn't really figure out why other than the fact that I was wearing glasses and reading while eating dinner. I guess I was being a fancypants.

I had taken some big hikes getting (sort of) lost looking through a cave system in the Wolgan Valley for some hand paintings that were just too hard to find. Instead I got sunburn and bug bites. After finding only a few hand paintings I struck out for the Mt. Tomah Botanical Gardens which have examples of wollemi pines growing in their gardens. It was the end of the shoot, I had gotten everything ticked off my shot list and I was looking forward to going home the next day.

I was supposed to meet Darwin's great-great-grandson Chris Darwin and shoot his portrait, but despite our best efforts we just couldn't make it happen- he had booked passage on a very slow container ship from France to Australia to reduce his carbon footprint and didn't get back until after the story went to press.

The story that the images accompany can be found on the Smithsonian's website here: http://www.smithsonianmag.com/science-nature/australia-put-evolution-darwins-mind-180953651/?no-ist

Joe Wigdahl 14/5/14 Joe Wigdahl 14/5/14

OPSM ad Campaign in Napier, New Zealand

I recently wrote a post about an ad campaign that I shot for the eyewear retailer OPSM in Busselton, Western Australia with Saatchi & Saatchi. The images below are just a few of the shots that I did for the brand to tell some of the stories of the everyday people in Napier, New Zealand. I love New Zealand- aside from having incredibly beautiful landscapes the people there are quite beautiful and agreeable in their own right. We met a huge range of people from architects, designers, farmers, fisherman, tractor mechanics, vintners and even a Scottish bag piping corps and I felt blessed to be able to meet these people, hear their stories and shoot in such an intimate way. We shot there for a week and I averaged 16 hour days and took portraits of over 50 people and plenty of landscapes and I was exhausted in the end but really had great shoot.

Portrait of young woman bag piper and pipers playing

Landscape panoramic of Napier, New Zealand

Portrait of mother and young baby smiling

Man jogging on Te Mata Mountain, New Zealand

Portrait of small scale train conductor repairing steam train.

Portrait of Architect working on drawings with a lamp and table

The town and its surrounds are an interesting mix of 1930s art deco architecture and farms offering fresh picked cherries, figs, berries and veggies everywhere we went. I ate some of the freshest, tastiest food I've ever had and we felt welcomed by friendly faces everywhere we went. If you're ever there, be sure to check out the lovely people at Aroha and Friends.

Joe Wigdahl 12/3/14 Joe Wigdahl 12/3/14

OPSM Ad Campaign in Australia and New Zealand

I recently spent several weeks traveling and working with Saatchi & Saatchi on a new ad campaign for the eye wear retailer OPSM. The job was a really exciting project for me to be a part of because it picked two small towns- Busselton, Western Australia and Napier, New Zealand- and found people of all ages and walks of life who use and need their product, eye glasses. Saatchi & Saatchi scoured through Australian and New Zealand census data to determine a town in each country that encompassed the broad range of types of jobs, incomes, ethnicities etc. that represent each country. We met with bushfire fighters, a horse whisperer, a bagpipe marching band, a master jeweller and a beekeeper just to name a few. I was really excited by the notion of shooting my favorite subject in advertising work: real people with real stories. These are just a few of the shots from Busselton, Western Australia. I'll post images from the New Zealand campaign which was shot in Napier, New Zealand in the near future.

OPSM Busselton Horse Whisperer Joe Wigdahl

OPSM Busselton Water Reserve Joe Wigdahl

OPSM Busselton Catalog Portraits Joe Wigdahl

OPSM Busselton morning landscape Joe Wigdahl

Like most of the large productions I've been working on lately, I was shooting alongside a TVC production that was filming spots for TV and the web, while I was shooting images for the new catalog, website and everything print- in-store, billboards etc. We shot every day for 10-14 hours a day for 2 weeks and I ended up shooting portraits of over 100 people and a lot of landscapes along the way. Most days I would shoot alongside the TVC crew, grabbing shots when I could and stepping in when the TVC guys were done or had a few minutes to hand the subject and location over to me. In each city I had a day to shoot 25 portraits a day which broke down to a new location, set up and portrait every 20 minutes or so for 9 hours. An exhausting but exhilarating exercise as the opportunity to meet new people with great stories just kept coming. At one point I ended up getting pretty emotional at a small town bag piper rehearsal after feeling so lucky that these people would allow us to come in and be a part of their private experience, something I would have never been able to know about or be a part of if I was on my own traveling through this small town.

At the end of the 2 week assignment I'd shot portraits of more than 100 people, was tired, sore and really missed home but damn, I enjoyed that job. I'd do it again in a heartbeat.

CD: Matt Gilmour Sr AD: Nils Eberhardt Sr Copywriter: Veronica Copestake The TVC/Motion campaign was produced by Tobias Webster at EXIT Films and directed by Stephen Carroll.

Joe Wigdahl 13/2/14 Joe Wigdahl 13/2/14

New Zealand Surfing Day Trip

I recently had 2 huge jobs which both happened to bring me to New Zealand for shooting. We had a brief day with my fantastic assistant Maxy where he took us to an incredible black sand beach north of Auckland and we took a break from the crazy job and spent the evening surfing. I suppose it's a bit of cliche now to say that New Zealand is place full of lovely people and beautiful landscapes but it just is.

Joe Wigdahl 28/2/13 Joe Wigdahl 28/2/13

Subaru 2013 Forester- Australia

In September I was asked by the Japanese advertising agencies Hakuhodo and Aoi Pro to take part in a year-long project shooting the new Subaru Forester as it began a drive around the world through some its toughest terrain. I shot stills alongside a motion/TVC production headed by the Australian cinematographer Daniel Ardilley with the Australian production handled by Dynamite Productions. I felt pretty lucky to be involved in this production as I knew I was going to be going to parts of Australia that I probably would never get the chance to go see otherwise and I'd be able to go up in a helicopter to get some great views of the incredible Aussie outback landscape. We first shot in a rather desolate spot outside of Broken Hill, where all the old Mad Max films were shot. While we were shooting we had to endure temperatures of 38°C and higher and the only things that seemed to occupy this blazing landscape aside from the occasional dry shrub were flies. Lots and lots of flies. It was my first time out in the real desert of the outback and I wasn't prepared for how that fine red dust gets into everything, so I spent most of my downtime when I wasn't shooting cleaning my camera and lenses. On our shoot in the Flinders Ranges we were climbing hills in 4x4s so steep that we ran the risk of flipping backwards. I still remember our location scout telling us before we had to drive up the longest, steepest hill of the track to get to one of our locations, "You have to commit to it and go forward and not stop. If you hesitate or stop, you will roll backwards and probably die. You'll also probably kill whoever is behind you." Nice. I don't tell my wife about those parts of the job.

Still, I had a blast shooting alongside a fantastic crew and production team and I enjoyed working with my clients so much that it inspired me to start learning Japanese. They were happy enough with my work on the Australian production that they brought me out to Norway in December to shoot another leg of the Forester's journey around the world. (I'll post images from that in a week or two.)

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Joe Wigdahl 15/2/13 Joe Wigdahl 15/2/13

Nikon D5200 "I Am Imagination"

Back in August I worked with the German advertising agency Jung von Matt ( JVM) on the "I Am Imagination" campaign for the new Nikon D5200. It was also one of the several jobs I've done this year alongside a TVC/motion production where I was the still shooter. I had the pleasure to work alongside Danish director Henrik Henson who shot the motion spot for this campaign.

Nikon D5200 “I Am Imagination” Photography by Joe Wigdahl

Nikon D5200 “I Am Imagination” Photography by Joe Wigdahl, Advertising Agency Jung von Matt

Joe Wigdahl 27/11/12 Joe Wigdahl 27/11/12

Australian Desert Landscapes

I know that I haven't been updating my blog very much lately but it's because I've actually been pretty busy and unfortunately many of the jobs that I've been working on have confidentiality agreements that don't allow me to talk about the jobs until several months after I've shot them. But I've got loads of new images to show you and I hope you like them. In August I had the opportunity to go to one of the salt flats/lakes in South Australia for a photoshoot. It was my first time in the true Australian Outback desert and I was thrilled that someone was sending me out there because there are a lot of places in Australia that are so remote that I have no idea of when I'd ever get the chance to go see them unless someone sent me there. I got to really see a glimpse of the Australian interior with loads of kangaroos, emus and the red dust that makes the light so incredible at dawn and dusk.

I had rented the Nikon D800 for the job and I was going to be staying out in a sheep station that was hours from anywhere with lights and there was a new moon so I knew I would have the perfect opportunity to capture some amazing landscape and night shots. At the particular salt flat where we were shooting there was only about 4cm of water sitting on top of a hard white salt surface so it created a mirror effect that made anything standing on it look like it was resting on glass. It was an incredible experience being there and taking pictures there and my only wish is that I had more time off set to take more personal shots like the ones you see below.

Joe Wigdahl 5/6/12 Joe Wigdahl 5/6/12

Tasmania / Smithsonian Magazine

I was recently asked by the American publication The Smithsonian Magazine to shoot a cover story featuring Tasmania and Tasmania's world famous MONA Museum. I was asked to document Hobart, shoot the Mona museum and some portraits of its notoriously camera-shy owner David Walsh and then afterwards make my way up to the Freycinet Peninsula to document the award winning Sapphire Hotel, Wineglass Bay and the incredible surrounding landscapes. The article can be read here.Unfortunately due to the location agreements I had to sign with MONA and the Sapphire Hotel, the pictures I took were only allowed to be published in the Smithsonian Magazine so I've just put in a few landscape shots from the trip.

David Walsh- MONA Museum Owner

Brian Ritchie

Tasmania landscape shots- a wooded path.

I had no idea what to expect before I met David Walsh, owner of the MONA museum in Hobart. I couldn't find much about him before I went to the shoot except that he had created his wealth as a professional gambler and that the museum was actually his personal art collection. I also knew that he hated meeting photographers and having his picture taken and that his persona, at least in print, was that of a recluse. His assistant Delia had warned me that I might only have 10 minutes tops to shoot him. When he finally arrived I immediately took a liking to him and I had one of the most interesting conversations I'd had in years and we ended spending almost 2 hours talking and shooting. We talked about the spirit and energy behind collectors and collecting and the function of art. The conversation bounced around from game theory to physics to ancient seafaring and trade and I left the shoot wishing I could spend a lot more time listening to him.

Afterwards I got the chance to meet former Violent Femmes bass player, Brian Ritchie, who now lives in Tasmania and coordinates music events for MONA and for much of the Hobart music scene. He and his wife Valuni Kulasakera own the best tea company in Australia, Chado Tea, and they welcomed me into their home so that I could shoot a portrait of Brian for the story, drink some tea and reminisce about our favorite Milwaukee haunts.

I only had a few days to shoot in Tasmania but it was so beautiful and the people were so friendly that I definitely plan to return soon.

Joe Wigdahl 24/4/12 Joe Wigdahl 24/4/12

Mazda BT-50 Shoot: Zoom Zoom Magazine

Last month I was asked by the UK's Redwood Media Group to shoot a story featuring Mazda's new BT-50 model for its award-winning online presence, Zoom Zoom Magazine. They wanted to tell a story about a day in the life of a BT-50 owner with a natural, reportage feel- showcasing its versatility by following the owner through rough terrain, a surf trip, a trip to the zoo "glamping" (glamorous camping) with his nieces and capped with a night out on the town.We had a looonngggg shot list for the 2 day shoot and I was working alongside Jefferson Grainger, from Corporate Video Australia, who was shooting the motion segment of the piece for the web. Working alongside a motion crew on the same production can be pretty challenging for a still shooter because it can significantly cut into the time there is to shoot- especially if the motion crew is shooting sound or if they don't want to give time to the still shooter (which happens a lot). Thankfully that wasn't the case in this shoot as Jefferson and I both realized that we were going to have to really work together to make sure that each of us got what we needed and it was actually a lot of fun bouncing ideas off one another as to how to get as many good shots as we could in the time that we had. The client was really happy with the results and I just finished shooting a second feature in Sydney for Zoom Zoom Magazine last week. I've included the tears and just a few of the images from the shoot here.