AD Campaign: Australian NBN
I just shot an image for a new campaign for the Australian National Broadband Network. The shoot was part of a larger TVC ad featuring a story of two deaf women who take advantage of the new high speed network by chatting (through sign language) over video.
Client: Australia NBN Agency: BWM Dentsu
AD Campaign: Qantas Airlines
A new ad campaign that I shot for Qantas Airlines hit the streets last week. I spent the better part of last month working on it and among the many things that were great about this job were that I had the opportunity to use a Boeing 737 and a jet turbine worth several million dollars as props. I was really excited about the job because it was really about highlighting the real people and their stories behind every Qantas employee.
Creative Team: Agency: BWM Dentsu Asheen Naidu – Executive Creative Director Sarah Parris – Senior Art Director Kevin MacNamara – Senior Copywriter Bonnie Ledsam – Senior Account Manager Simon Holdaway – Senior Print Producer
VicHealth- Team Up Fitness
I recently shot for VicHealth's new campaign "Team Up!" with DDB which is focused on getting people started on a healthy fitness regimen in the state of Victoria. We wanted to take the intimidation factor out of beginning an exercise regimen and emphasise the social component of doing something like joining a yoga class or running with a friend. I shot stills as well as directed 2 short spots for the campaign.
Client: VicHealth- Team Up
Director: Joe Wigdahl
Camera / Editor: Ash Koek
Art Director: Niki Horan
Agecy: DDB Melbourne
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[vimeo 125544197 w=500&h=280]
OPSM ad Campaign in Napier, New Zealand
OPSM-NZ-Vintner
I recently wrote a post about an ad campaign that I shot for the eyewear retailer OPSM in Busselton, Western Australia with Saatchi & Saatchi. The images below are just a few of the shots that I did for the brand to tell some of the stories of the everyday people in Napier, New Zealand. I love New Zealand- aside from having incredibly beautiful landscapes the people there are quite beautiful and agreeable in their own right. We met a huge range of people from architects, designers, farmers, fisherman, tractor mechanics, vintners and even a Scottish bag piping corps and I felt blessed to be able to meet these people, hear their stories and shoot in such an intimate way. We shot there for a week and I averaged 16 hour days and took portraits of over 50 people and plenty of landscapes and I was exhausted in the end but really had great shoot.
Portrait of young woman bag piper and pipers playing
Landscape panoramic of Napier, New Zealand
Portrait of mother and young baby smiling
Portrait of young welder in workshop
Man jogging on Te Mata Mountain, New Zealand
Portraits of women men wearing glasses
Portrait of small scale train conductor repairing steam train.
Portrait of Architect working on drawings with a lamp and table
The town and its surrounds are an interesting mix of 1930s art deco architecture and farms offering fresh picked cherries, figs, berries and veggies everywhere we went. I ate some of the freshest, tastiest food I've ever had and we felt welcomed by friendly faces everywhere we went. If you're ever there, be sure to check out the lovely people at Aroha and Friends.
OPSM Ad Campaign in Australia and New Zealand
I recently spent several weeks traveling and working with Saatchi & Saatchi on a new ad campaign for the eye wear retailer OPSM. The job was a really exciting project for me to be a part of because it picked two small towns- Busselton, Western Australia and Napier, New Zealand- and found people of all ages and walks of life who use and need their product, eye glasses. Saatchi & Saatchi scoured through Australian and New Zealand census data to determine a town in each country that encompassed the broad range of types of jobs, incomes, ethnicities etc. that represent each country. We met with bushfire fighters, a horse whisperer, a bagpipe marching band, a master jeweller and a beekeeper just to name a few. I was really excited by the notion of shooting my favorite subject in advertising work: real people with real stories. These are just a few of the shots from Busselton, Western Australia. I'll post images from the New Zealand campaign which was shot in Napier, New Zealand in the near future.
Like most of the large productions I've been working on lately, I was shooting alongside a TVC production that was filming spots for TV and the web, while I was shooting images for the new catalog, website and everything print- in-store, billboards etc. We shot every day for 10-14 hours a day for 2 weeks and I ended up shooting portraits of over 100 people and a lot of landscapes along the way. Most days I would shoot alongside the TVC crew, grabbing shots when I could and stepping in when the TVC guys were done or had a few minutes to hand the subject and location over to me. In each city I had a day to shoot 25 portraits a day which broke down to a new location, set up and portrait every 20 minutes or so for 9 hours. An exhausting but exhilarating exercise as the opportunity to meet new people with great stories just kept coming. At one point I ended up getting pretty emotional at a small town bag piper rehearsal after feeling so lucky that these people would allow us to come in and be a part of their private experience, something I would have never been able to know about or be a part of if I was on my own traveling through this small town.
At the end of the 2 week assignment I'd shot portraits of more than 100 people, was tired, sore and really missed home but damn, I enjoyed that job. I'd do it again in a heartbeat.
CD: Matt Gilmour Sr AD: Nils Eberhardt Sr Copywriter: Veronica Copestake The TVC/Motion campaign was produced by Tobias Webster at EXIT Films and directed by Stephen Carroll.
AWARD: Luerzer's Archive 200 Best Advertising Photographers Worldwide
I'm incredibly honoured and proud to have one of my images chosen for the 2014/15 Luerzer's Archive 200 Best Advertising Photographers Worldwide issue. They chose an image that I shot for Subaru while I was in Norway. Thanks Luerzer's!
Vodafone 4G Ad Campaign
I just recently shot a new campaign for Vodafone launching their new 4G service. The job involved working with massive, real letters spelling out the "4G" that weighed several hundred pounds and took a team of moving experts to get the unwieldy, fragile and extremely expensive props into place. We started off at 2:30 AM shooting on Sydney Harbour
I just recently shot a new campaign for Vodafone launching their new 4G service. The job involved working with massive, real letters spelling out the "4G" that weighed several hundred pounds and took a team of moving experts to get the unwieldy, fragile and extremely expensive props into place. We started off at 2:30 AM shooting on Sydney Harbour and finished off the day at 8 at night shooting in a park filled with frollicking dogs in the Eastern Suburbs. Considering the challenges of working on such a long production day on location we really lucked out with weather, the props surviving the moves and avoiding the dog poo at the park and had a great time.
Pampers Village- Images for Global Website Relaunch
This past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
This past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
The goal was to create a small library of images that would cover a broad range of ages and demographics so that as each country- or region-specific Pampers Village website rolls out they would have the appropriate imagery. Among the usual challenges of finding a range of locations, ethnicities and strong talent covering a lot of ages, we had to have it all in one place (and where else but New York?!). For about a month of pre-production I had to get up around 4am, work through the day and go to bed around 1am in order to be on the same page with the clients, the agency and my production team. I was in Sydney, the Creative Director was in Capetown, my producer was somewhere in southern France, the web design team were in the Netherlands, the agency was in NYC and the client was somewhere in the wilds of Canada (Toronto, I think). As one group of people were going to bed somewhere in the world another group were waking up somewhere else. By the time I arrived in New York we were hammering out the final details and the shoot went like clockwork... mostly due to the efforts of my indefatigable producer- whose name I reluctantly share- Annika Howe. It was a great week of shooting and working with Saatchi & Saatchi's Global Creative Director Tris Gates-Bonarius was one of the best working experiences I've ever had.
Here are a few images from the new Pampers Village (the first site to roll out with the new look has been the site for Ireland.) As more country sites come out I'll put up more pictures from the shoot.
