Joe Wigdahl 15/2/21 Joe Wigdahl 15/2/21

ORIGIN Energy: Griffith Drone Commercial

Origin Energy asked Joe Wigdahl to shoot a motion spot featuring a new large solar panel installation on a shopping centre in Griffith, NSW Australia.

Origin Energy: Griffith Solar
Directed and shot by Joe Wigdahl
Editing by Cloud Herd Films

A few months ago, Origin Energy asked me to shoot a commercial of a new, large solar installation in the large rural town of Griffith, New South Wales. This is my first full motion ad that I’ve directed and shot and also my first motion spot featuring drone footage that I shot. It took several trips over several months to capture the installation and completion and many, many hours of driving to get back and forth from this distant country town.

Joe Wigdahl 22/5/18 Joe Wigdahl 22/5/18

Ad Campaign: Mitsubishi Eclipse Cross

A few months ago I shot a bunch of images for Mitsubishi for their new car in Australia, the Mitsubishi Eclipse Cross.

When we did this shoot this was the only Mitsubishi Eclipse Cross in Australia. It has a busy schedule and the only days I had to shoot it just happened to coincide with the Melbourne Cup race in Victoria, which is something of a holy week there. We couldn't find a location scout who was available (i.e. wanted to take time out of the Melbourne Cup festivities to find locations) so I had to go down to Victoria a week early and find my own locations. Because I really didn't know the Victorian countryside I started every morning looking at Google satellite maps for terrain and roads that might have something interesting to shoot on- especially private properties that looked like they had roads on them that we could get permission to use. I would then spend the next 12 hours driving every day combing over every road in that area and then try and contact homeowners that might have a nice road. After driving around 1000kms of small backroads, at the 11th hour I finally found a family that let us shoot on their land. We couldn't have asked for more amazing weather.

To do the aerial shots I worked with Flying Dragon, a drone company that specialises in high-end cinematography. I had experimented with several readily available drones like the Phantoms and the still image quality just didn't stack up for the size we were going to have to use for the stills. We had to use a camera that was over 30 megapixels to satisfy their print needs and the only drones that can hoist up a camera large enough to do that are the heavy duty 8 blade drones that require professional pilots and cost a fortune. The operator was in charge of the flight controls and navigation on one monitor and I controlled the camera gimbal and captures on the other. I have to say, despite the challenges of short flight times due to battery power, I definitely preferred using a big drone to hanging out of the side of a helicopter.

Client: Mitsubishi Eclipse Cross
Agency: Richards Rose Executive
Executive CD: Adam Rose
CD: Liam Hillier

Joe Wigdahl 26/3/13 Joe Wigdahl 26/3/13

Subaru Forester 2013- Norway

A few months after shooting the first leg of the 2013 Subaru Forester's trip around the world, AOI Pro contacted me and asked if I'd like to go to Norway to shoot the next leg. I jumped at the chance- I've always wanted to go to Norway and after I moved to Australia I considered the chances of ever going to be close to nil. Even though there would only be 4-5 hours of daylight a day, -20C most days and it would be something like 28-35 hours of travel each way depending on flight times and delays and it would be right before Christmas, I had to go.

2013 Subaru Forester Norway by Joe Wigdahl

A break in the clouds, Norway.

Buried road markers

A long road through the mountains

Frozen lake at dusk.

2013 Subaru Forester Norway by Joe Wigdahl

The crew lost in the fog.

The “Blue Hour”

Aside from my clients who were from Japan, the entire crew and production were Norwegian and I had the good fortune to meet and shoot alongside a motion crew headed by Norwegian D.P.

Jo Eken Torp

. Shooting in the -20°C temp didn't really bother me as I had lived in Chicago for 10 years and had done shoots in colder temperatures than that. The Norwegians had a lovely habit of standing around and eating waffles and cheese toasties and drinking endless cups of filtered coffee on our downtime and that kept us cozy enough. I was more worried about the fact that we were shooting in Norway the week before winter solstice and daylight would be short and it would mean that not a minute of shoot time could be wasted. Most of the time the motion crew had the car so I had to get whatever I could get without bugging them which meant using long lenses and hiding in the woods while cameras were rolling. When I did have the car to myself I would usually get about 10-15 minutes to get as many of my hero shots as I could before they took the car away from me. To make things more challenging, I completely lost my voice for 5 days of the shoot. I would have to whisper hoarsely to my assistant and then he would have to frantically yell something in Norwegian or English to get things to happen while we still had the car for a few precious minutes. Several times we were ready to start shooting when a cloud or some fog would pass by and everything would get totally lost in white. Nothing had edges or shadows and there was no sense of depth whatsoever. It was like being in an infinite outdoor cyclorama and shooting would become useless. Suddenly a cloud might lift and we'd shoot furiously for 5-10 minutes before it was gone again. On the last day of shooting we had an incredible sunny day and got the chance to see the "blue hour" in which the landscape gets a stunning steely-cyan/blue hue just after the sun sets.

My dad's side of the family is Norwegian- that's where the name Wigdahl comes from. We grew up with lots of relatives in the "Yassir, you betcha, I'll bring some casserole to the pot luck!" Scandinavian diaspora of Wisconsin, Minnesota and North Dakota. During the holidays at the Wigdahl's we ate mashed potatoes and meatballs, pickled herring and lefse covered in butter and sugar. My grandparents had little troll figurines around the house and my family drank coffee from the time we woke up to just before bed. We were told that Uff da! was basically the Norwegian all-purpose curse but my Norwegian friends from Norway told me that it's basically equivalent to shouting "Jeepers!" or "Gosh darnit!" But growing up in New Jersey and being of Norwegian descent meant that we didn't really know anybody else who was Norwegian so we took our grandparent's word (and maybe Garrison Keilor's) for what being Norwegian meant.

Aside from the curiosity of knowing where one's ancestors comes from, I think my brother and I were always sort of plagued by the question of "How much of this is my fault and how much is it genetics?" hahaha. Scandinavian music that makes it abroad seems to be either insanely heavy death metal or club music. Scandinavian films tend to favor the silent, expressionless, melancholic hero bathed in dusky blue light. The dusky blue light was true but everyone I met in Norway was really lovely and chipper and constantly offering me a cup of coffee. My assistant did point out that the snowsuit I was wearing while in Norway was the kind of snowsuit that homeless people wear- so that might be a reason why everyone was so keen to offer me coffee and a waffle but I was stricken by generally how friendly the Norwegians were and how perfect their English was and it made traveling a breeze. I kept thinking what a shame it was that I couldn't spend some serious time in Norway to meet more people and to see how this incredible landscape could transform from white to green.

Joe Wigdahl 28/2/13 Joe Wigdahl 28/2/13

Subaru 2013 Forester- Australia

In September I was asked by the Japanese advertising agencies Hakuhodo and Aoi Pro to take part in a year-long project shooting the new Subaru Forester as it began a drive around the world through some its toughest terrain. I shot stills alongside a motion/TVC production headed by the Australian cinematographer Daniel Ardilley with the Australian production handled by Dynamite Productions. I felt pretty lucky to be involved in this production as I knew I was going to be going to parts of Australia that I probably would never get the chance to go see otherwise and I'd be able to go up in a helicopter to get some great views of the incredible Aussie outback landscape. We first shot in a rather desolate spot outside of Broken Hill, where all the old Mad Max films were shot. While we were shooting we had to endure temperatures of 38°C and higher and the only things that seemed to occupy this blazing landscape aside from the occasional dry shrub were flies. Lots and lots of flies. It was my first time out in the real desert of the outback and I wasn't prepared for how that fine red dust gets into everything, so I spent most of my downtime when I wasn't shooting cleaning my camera and lenses. On our shoot in the Flinders Ranges we were climbing hills in 4x4s so steep that we ran the risk of flipping backwards. I still remember our location scout telling us before we had to drive up the longest, steepest hill of the track to get to one of our locations, "You have to commit to it and go forward and not stop. If you hesitate or stop, you will roll backwards and probably die. You'll also probably kill whoever is behind you." Nice. I don't tell my wife about those parts of the job.

Still, I had a blast shooting alongside a fantastic crew and production team and I enjoyed working with my clients so much that it inspired me to start learning Japanese. They were happy enough with my work on the Australian production that they brought me out to Norway in December to shoot another leg of the Forester's journey around the world. (I'll post images from that in a week or two.)

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Joe Wigdahl 30/6/12 Joe Wigdahl 30/6/12

Chicago Storm Pictures

I woke up this morning with an email from a friend back in Chicago warning me that several people were sending around a picture on Facebook that I took, claiming that it was theirs. Apparently there were some pretty ominous clouds over Chicago and someone either mistakenly (or intentionally) said that this picture was taken yesterday of the same storm and at some point, the image went viral on Facebook and Reddit with several people claiming they took it

I've got prints of the image available for sale in my store here.

I'm glad that people really appreciate this picture, I've always liked this shot and it's really flattering to see so many people get excited about it. Copyright/intellectual property infringement aside, it is a bit upsetting that people would claim they took it or claim erroneously that it depicts something that happened yesterday although it actually happened four years ago. (I blogged about it right after I took these shots several years ago.) If anything, I'd like to make sure I get credit for the picture because I was the moron who was stuck in a helicopter taking pictures during a massive lightning storm and I probably used up a lot of my good luck taking those pictures.

If you happen to see someone claiming credit for this picture or sharing it from someone else who claims that they've taken it, can you politely correct them, tell them that I took it and point viewers here?

Thanks!