About Joe Wigdahl

Joe Wigdahl is an award-winning portrait and landscape photographer with clients in advertising, editorial and design. He approaches what he shoots with an eye that looks for beauty in realism- whether the subjects and the settings are real or part of a fully produced shoot he aims to give the viewer a sense that what they’re looking at is a genuine moment that was captured. His cinematic, reportage style is used to convey a sense of the dramatic and beautiful in everyday details and moments.

Joe worked professionally as an advertising photographer in Chicago from 2004 until the beginning of 2011 when he moved to Sydney, Australia. He now calls Sydney home and shoots on productions in Australia and around the world. He has worked on a broad range of projects from global advertising campaigns with huge budgets and productions to the smallest reportage project with just a bag and the most essential gear. He has also worked alongside film and TVC productions to produce images to be used for major campaigns in digital and print media.

Very few of Joe’s images that you will see on this site have been retouched with the exception of tweaks in contrast and color. Joe began working as a photographer in the old days of film and even though he’s a digital shooter now, he’s a firm believer in getting as much in-camera as possible. His personal philosophy: spending a little extra time getting something right in-camera beats the extra costs and time required to have a picture heavily retouched in post any day. In cases where a project or image necessitates retouching or compositing to meet the client’s needs, Joe incorporates his experience and understanding of exposure, lens distortion, perspective and multiple-plate-composition into the image capturing process. His ability to collaborate with and meet the needs of retouchers and digital compositors has created successful images time and time again.



ABF-Swisslog, AirBNB, ANZ Bank, Aussie Bodies, Australian Defence Force, Blackberry RIM, Brickworks, Bupa Healthcare, Canterbury Clothing, Carnival Cruises, Central DuPage Hospital, Chicago 2016 Olympic Bid, Chicago Convention & Tourism Bureau, Chicago Sun-Times, Chicago White Sox, Coca-Cola, Commonwealth Bank of Australia, Ford Motor Company, Gatorade, Gillette, Gold Coast Tourism, GoodStart Early Learning Centers, Horticulture Australia, IKEA, Illinois Tollway Authority, Jetstar, Nikon, Northwestern Mutual Insurance, Marlboro, Mazda, Mitsubishi, NRMA, OPSM, Origin Energy, Panadol, Pampers, Red Rooster, ResMed, Rio Tinto, Sears Kenmore, Siemens, St. George’s Bank, Stora Enso Paper Company, Subaru, Toyota, VicHealth, Vodafone, Walgreens, Weleda, Zurich Insurance

ARC Worldwide, Brand Council, Eleven Communications, Energy BBDO, Clemenger BBDO, BWM Dentsu, BWM Oddfellows, DDB, Downtown Partners Chicago, Element79, Grey, Hakuhodo, Havas, Host, J. Walter Thompson, Jung Von Matt, Leo Burnett, One Green Bean, The Monkeys- Sydney, Ogilvy & Mather, Publicis Munich, Richards Rose, Saatchi & Saatchi, Salter Baxter, TWBA Melbourne, Young & Rubicam

The Advocate, Americas Quarterly, Australian Good Taste, Benefits Selling Magazine, Bicycling Magazine, Bon Apetit, Chicago Magazine, Chicago Social Magazine, Die Weltwoche, Dime Magazine, Good Weekend, Lumpen Magazine, Life Insurance Selling Magazine, Market Watch, Modus Magazine, Money, Monocle, New Beauty, Prevention, Print Magazine, Proximity Magazine, Punk Planet, Rides, Reed Pages Magazine, Runner’s World, Satisfaction Magazine, Science Magazine, Smithsonian Magazine, Spin Magazine, Sydney Magazine, TimeOut Chicago, Wondertime Magazine, WHERE Magazine, XXL, and others.

Cassette Design (Melbourne), Channel Zero, Chicago Mercantile Exchange Group, Design Suite, Froeter Design, Frost Design, HBO Network, Houston Group, Michael Freimuth Design, Osten Corporation, R5 Marketing, Sister Communications, Struggle Inc, Strategy Design and Advertising (Sydney), Tonic, Webb de Vlam, Z-Space

Joe is also featured on Wonderful Machine.




HeadOn International Photo Festival- First Place, Portrait Category

HeadOn International Photo Festival- Finalist, Landscape Category

Luerzer’s Archive International- Selected as one of 200 Best Ad Photographers Worldwide

PRINT Magazine Regional Design Awards- Magazine cover

AltPick Awards Design: Ad Campaign

PDN / Photo District News Photo Annual Winner: Category- Corporate Design / Photo Products. Nominee- Best Picture in Fine Art Category Nominee- Best Picture in Abstract Category

International Color Awards- Nominee- Best Picture in Fine Art Category Nominee- Best Picture in People Category