This past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
The goal was to create a small library of images that would cover a broad range of ages and demographics so that as each country- or region-specific Pampers Village website rolls out they would have the appropriate imagery. Among the usual challenges of finding a range of locations, ethnicities and strong talent covering a lot of ages, we had to have it all in one place (and where else but New York?!). For about a month of pre-production I had to get up around 4am, work through the day and go to bed around 1am in order to be on the same page with the clients, the agency and my production team. I was in Sydney, the Creative Director was in Capetown, my producer was somewhere in southern France, the web design team were in the Netherlands, the agency was in NYC and the client was somewhere in the wilds of Canada (Toronto, I think). As one group of people were going to bed somewhere in the world another group were waking up somewhere else. By the time I arrived in New York we were hammering out the final details and the shoot went like clockwork... mostly due to the efforts of my indefatigable producer- whose name I reluctantly share- Annika Howe. It was a great week of shooting and working with Saatchi & Saatchi's Global Creative Director Tris Gates-Bonarius was one of the best working experiences I've ever had.
Here are a few images from the new Pampers Village (the first site to roll out with the new look has been the site for Ireland.) As more country sites come out I'll put up more pictures from the shoot.