Joe Wigdahl 30/10/13 Joe Wigdahl 30/10/13

Kids Shoot Test- Alicia and kids

I did a test shoot with Sydney agency Bump Models a few weeks ago and got the chance to work with Alicia and her kids Ryan and Sara. I love working with kids and when I test I try to see how much I can get out of them within a time limit- say half an hour or an hour and a half or something like that. Most shoots that I'm hired for that use kids usually get planned in such a way that I have a limited time to get something and then I have to move on. For the test shoots I try to let the kids get crazy, come up with ideas as they're happening and let them play freely to allow them to come up with things naturally on their own. Nine times out of ten the parent is worried that the kids are being too wild and are apologizing for them and yelling at the children to be polite and do what I ask. I usually have to reassure them that the mayhem is perfectly fine and exactly what I want. At the end of the hour or two hours I've got a ton of great images and the kids are wiped out, the parents are relieved and everyone's happy.

Joe Wigdahl 17/10/13 Joe Wigdahl 17/10/13

The Monocle Guide to Better Living

The Monocle Magazine has just come out with a hefty new book titled, "The Monocle Guide to Better Living" and I have a two page spread inside featuring a shoot about swimming in Sydney I did for them last year. It's a beautiful book and it's great to have my images alongside other photographers and stories from around the world.

Joe Wigdahl 21/8/13 Joe Wigdahl 21/8/13

Vodafone 4G Ad Campaign

I just recently shot a new campaign for Vodafone launching their new 4G service. The job involved working with massive, real letters spelling out the "4G" that weighed several hundred pounds and took a team of moving experts to get the unwieldy, fragile and extremely expensive props into place. We started off at 2:30 AM shooting on Sydney Harbour and finished off the day at 8 at night shooting in a park filled with frollicking dogs in the Eastern Suburbs. Considering the challenges of working on such a long production day on location we really lucked out with weather, the props surviving the moves and avoiding the dog poo at the park and had a great time.

Joe Wigdahl 17/4/13 Joe Wigdahl 17/4/13

Aussie Bodies: Keep Going

A few months ago I was asked to shoot stills alongside a TVC production for Aussie Bodies. I shot portraits of several famous Aussie athletes and an everyday yoga mom in action for the Australian protein and supplements brand Aussie Bodies for use in print and online. Each story was a pretty inspiring one: Sally Fitzgibbons is a world champion professional surfer and started winning titles when she was 14 after just a few years of surfing. Kelly Cartwright lost her leg to cancer when she was 15 and has since climbed Mt. Kilimanjaro and won gold and silver medals at the 2012 London Paralympics. Lewis Jetta was part of the Sydney Swan's 2012 AFL Premiership title known for several of his last-second game saving goals. Marcus Bottay is a Guinness Book of World Records holder for the rope climb and is sort of the king of those guys who work out in the fitness yard on Bondi Beach. He's also a big believer in freeing people from gym and healthclub memberships and teaching them that opportunities to get fit, be healthy and have fun are everywhere. It was one of those jobs where I felt lucky to get to meet a bunch of pretty inspiring people.

Sally Fitzgibbons for Aussie Bodies

Marcus Bottay for Aussie Bodies

Lewis Jetta for Aussie Bodies

Kelly Cartwright for Aussie Bodies

Joe Wigdahl 26/3/13 Joe Wigdahl 26/3/13

Subaru Forester 2013- Norway

A few months after shooting the first leg of the 2013 Subaru Forester's trip around the world, AOI Pro contacted me and asked if I'd like to go to Norway to shoot the next leg. I jumped at the chance- I've always wanted to go to Norway and after I moved to Australia I considered the chances of ever going to be close to nil. Even though there would only be 4-5 hours of daylight a day, -20C most days and it would be something like 28-35 hours of travel each way depending on flight times and delays and it would be right before Christmas, I had to go.

2013 Subaru Forester Norway by Joe Wigdahl

A break in the clouds, Norway.

Buried road markers

A long road through the mountains

Frozen lake at dusk.

2013 Subaru Forester Norway by Joe Wigdahl

The crew lost in the fog.

The “Blue Hour”

Aside from my clients who were from Japan, the entire crew and production were Norwegian and I had the good fortune to meet and shoot alongside a motion crew headed by Norwegian D.P.

Jo Eken Torp

. Shooting in the -20°C temp didn't really bother me as I had lived in Chicago for 10 years and had done shoots in colder temperatures than that. The Norwegians had a lovely habit of standing around and eating waffles and cheese toasties and drinking endless cups of filtered coffee on our downtime and that kept us cozy enough. I was more worried about the fact that we were shooting in Norway the week before winter solstice and daylight would be short and it would mean that not a minute of shoot time could be wasted. Most of the time the motion crew had the car so I had to get whatever I could get without bugging them which meant using long lenses and hiding in the woods while cameras were rolling. When I did have the car to myself I would usually get about 10-15 minutes to get as many of my hero shots as I could before they took the car away from me. To make things more challenging, I completely lost my voice for 5 days of the shoot. I would have to whisper hoarsely to my assistant and then he would have to frantically yell something in Norwegian or English to get things to happen while we still had the car for a few precious minutes. Several times we were ready to start shooting when a cloud or some fog would pass by and everything would get totally lost in white. Nothing had edges or shadows and there was no sense of depth whatsoever. It was like being in an infinite outdoor cyclorama and shooting would become useless. Suddenly a cloud might lift and we'd shoot furiously for 5-10 minutes before it was gone again. On the last day of shooting we had an incredible sunny day and got the chance to see the "blue hour" in which the landscape gets a stunning steely-cyan/blue hue just after the sun sets.

My dad's side of the family is Norwegian- that's where the name Wigdahl comes from. We grew up with lots of relatives in the "Yassir, you betcha, I'll bring some casserole to the pot luck!" Scandinavian diaspora of Wisconsin, Minnesota and North Dakota. During the holidays at the Wigdahl's we ate mashed potatoes and meatballs, pickled herring and lefse covered in butter and sugar. My grandparents had little troll figurines around the house and my family drank coffee from the time we woke up to just before bed. We were told that Uff da! was basically the Norwegian all-purpose curse but my Norwegian friends from Norway told me that it's basically equivalent to shouting "Jeepers!" or "Gosh darnit!" But growing up in New Jersey and being of Norwegian descent meant that we didn't really know anybody else who was Norwegian so we took our grandparent's word (and maybe Garrison Keilor's) for what being Norwegian meant.

Aside from the curiosity of knowing where one's ancestors comes from, I think my brother and I were always sort of plagued by the question of "How much of this is my fault and how much is it genetics?" hahaha. Scandinavian music that makes it abroad seems to be either insanely heavy death metal or club music. Scandinavian films tend to favor the silent, expressionless, melancholic hero bathed in dusky blue light. The dusky blue light was true but everyone I met in Norway was really lovely and chipper and constantly offering me a cup of coffee. My assistant did point out that the snowsuit I was wearing while in Norway was the kind of snowsuit that homeless people wear- so that might be a reason why everyone was so keen to offer me coffee and a waffle but I was stricken by generally how friendly the Norwegians were and how perfect their English was and it made traveling a breeze. I kept thinking what a shame it was that I couldn't spend some serious time in Norway to meet more people and to see how this incredible landscape could transform from white to green.

Joe Wigdahl 28/2/13 Joe Wigdahl 28/2/13

Subaru 2013 Forester- Australia

In September I was asked by the Japanese advertising agencies Hakuhodo and Aoi Pro to take part in a year-long project shooting the new Subaru Forester as it began a drive around the world through some its toughest terrain. I shot stills alongside a motion/TVC production headed by the Australian cinematographer Daniel Ardilley with the Australian production handled by Dynamite Productions. I felt pretty lucky to be involved in this production as I knew I was going to be going to parts of Australia that I probably would never get the chance to go see otherwise and I'd be able to go up in a helicopter to get some great views of the incredible Aussie outback landscape. We first shot in a rather desolate spot outside of Broken Hill, where all the old Mad Max films were shot. While we were shooting we had to endure temperatures of 38°C and higher and the only things that seemed to occupy this blazing landscape aside from the occasional dry shrub were flies. Lots and lots of flies. It was my first time out in the real desert of the outback and I wasn't prepared for how that fine red dust gets into everything, so I spent most of my downtime when I wasn't shooting cleaning my camera and lenses. On our shoot in the Flinders Ranges we were climbing hills in 4x4s so steep that we ran the risk of flipping backwards. I still remember our location scout telling us before we had to drive up the longest, steepest hill of the track to get to one of our locations, "You have to commit to it and go forward and not stop. If you hesitate or stop, you will roll backwards and probably die. You'll also probably kill whoever is behind you." Nice. I don't tell my wife about those parts of the job.

Still, I had a blast shooting alongside a fantastic crew and production team and I enjoyed working with my clients so much that it inspired me to start learning Japanese. They were happy enough with my work on the Australian production that they brought me out to Norway in December to shoot another leg of the Forester's journey around the world. (I'll post images from that in a week or two.)

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Subaru Forester, Australia, photography by Joe Wigdahl Photography

Joe Wigdahl 15/2/13 Joe Wigdahl 15/2/13

Nikon D5200 "I Am Imagination"

Back in August I worked with the German advertising agency Jung von Matt ( JVM) on the "I Am Imagination" campaign for the new Nikon D5200. It was also one of the several jobs I've done this year alongside a TVC/motion production where I was the still shooter. I had the pleasure to work alongside Danish director Henrik Henson who shot the motion spot for this campaign.

Nikon D5200 “I Am Imagination” Photography by Joe Wigdahl

Nikon D5200 “I Am Imagination” Photography by Joe Wigdahl, Advertising Agency Jung von Matt

Joe Wigdahl 27/11/12 Joe Wigdahl 27/11/12

Australian Desert Landscapes

I know that I haven't been updating my blog very much lately but it's because I've actually been pretty busy and unfortunately many of the jobs that I've been working on have confidentiality agreements that don't allow me to talk about the jobs until several months after I've shot them. But I've got loads of new images to show you and I hope you like them. In August I had the opportunity to go to one of the salt flats/lakes in South Australia for a photoshoot. It was my first time in the true Australian Outback desert and I was thrilled that someone was sending me out there because there are a lot of places in Australia that are so remote that I have no idea of when I'd ever get the chance to go see them unless someone sent me there. I got to really see a glimpse of the Australian interior with loads of kangaroos, emus and the red dust that makes the light so incredible at dawn and dusk.

I had rented the Nikon D800 for the job and I was going to be staying out in a sheep station that was hours from anywhere with lights and there was a new moon so I knew I would have the perfect opportunity to capture some amazing landscape and night shots. At the particular salt flat where we were shooting there was only about 4cm of water sitting on top of a hard white salt surface so it created a mirror effect that made anything standing on it look like it was resting on glass. It was an incredible experience being there and taking pictures there and my only wish is that I had more time off set to take more personal shots like the ones you see below.

Joe Wigdahl 17/9/12 Joe Wigdahl 17/9/12

Bondi Kite Festival

Last week I covered the Bondi Kite Festival for a local Bondi magazine "Life in the Bubble" and had a great time getting my feet wet in the Bondi surf while shooting these amazing kites. More images and the story can be seen here: http://www.lifeinthebubble.com/issue/2012/may/windsofchange

Joe Wigdahl 25/7/12 Joe Wigdahl 25/7/12

Monocle Magazine: Sydney Swimming

Last month Monocle Magazine featured the most liveable cities in the world and of course, Sydney was one of them. They wanted me to travel around the Sydney area and document the people and places that makes swimming feature so strongly in the Sydney lifestyle. I traveled around the northern beaches like Balmoral and Manly and many of the eastern beaches like Clovelly, Maroubra and of course, Bondi. I'm a big swimmer myself so I was really looking forward to hitting the spots that I love and getting the chance to find some new ones.

Below is Murray Cox. It was sheer luck meeting Murray as he was the first person I met on the first morning I went out to begin shooting for the article. It turns out Murray has been swimming in Sydney his entire life and is one of those rare swimmers who has "connected the dots," which means he swam every beach in the Sydney area from Palm Beach in the north down to Kernell in the south. He knew everybody associated with swimming in Sydney and put me in touch with just about everyone else I had to shoot for this article. What a find!

It was the beginning of winter here in Sydney when I began to shoot for this article, so most swimmers had retired until spring. Most of the people I met for the article were the few hard-core all season people. When I first moved to Australia I swam year-round as I was accustomed to swimming in chilly Lake Michigan (the water temp in Lake Michigan still never gets warmer in the summer than Sydney gets in the winter) and I would happily spend an hour or so in the winter water in my board shorts. A lifeguard had come out once to check to make sure I didn't have hypothermia and I sort of laughed at the idea of being that cold. Now, a year and half into living in Oz and I'm completely acclimated and I can't go in the water for more than 10 minutes without reaching for my wetsuit and feeling like I'm going to freeze to death.

My mother happened to be visiting us from the U.S. for a few weeks so I decided that it would be a great way to show her a bit of Sydney by taking her with me to Balmoral to shoot one of the Balmoral women's swimming clubs. The women loved that I brought my mom to a shoot and my mom ended up being so inspired by the incredible fitness of these swimmers (many of whom are my mom's age or older) that she decided afterwards to join a swim club.

Joe Wigdahl 30/6/12 Joe Wigdahl 30/6/12

Chicago Storm Pictures

I woke up this morning with an email from a friend back in Chicago warning me that several people were sending around a picture on Facebook that I took, claiming that it was theirs. Apparently there were some pretty ominous clouds over Chicago and someone either mistakenly (or intentionally) said that this picture was taken yesterday of the same storm and at some point, the image went viral on Facebook and Reddit with several people claiming they took it

I've got prints of the image available for sale in my store here.

I'm glad that people really appreciate this picture, I've always liked this shot and it's really flattering to see so many people get excited about it. Copyright/intellectual property infringement aside, it is a bit upsetting that people would claim they took it or claim erroneously that it depicts something that happened yesterday although it actually happened four years ago. (I blogged about it right after I took these shots several years ago.) If anything, I'd like to make sure I get credit for the picture because I was the moron who was stuck in a helicopter taking pictures during a massive lightning storm and I probably used up a lot of my good luck taking those pictures.

If you happen to see someone claiming credit for this picture or sharing it from someone else who claims that they've taken it, can you politely correct them, tell them that I took it and point viewers here?

Thanks!

Joe Wigdahl 5/6/12 Joe Wigdahl 5/6/12

Tasmania / Smithsonian Magazine

I was recently asked by the American publication The Smithsonian Magazine to shoot a cover story featuring Tasmania and Tasmania's world famous MONA Museum. I was asked to document Hobart, shoot the Mona museum and some portraits of its notoriously camera-shy owner David Walsh and then afterwards make my way up to the Freycinet Peninsula to document the award winning Sapphire Hotel, Wineglass Bay and the incredible surrounding landscapes. The article can be read here.Unfortunately due to the location agreements I had to sign with MONA and the Sapphire Hotel, the pictures I took were only allowed to be published in the Smithsonian Magazine so I've just put in a few landscape shots from the trip.

David Walsh- MONA Museum Owner

Brian Ritchie

Tasmania landscape shots- a wooded path.

I had no idea what to expect before I met David Walsh, owner of the MONA museum in Hobart. I couldn't find much about him before I went to the shoot except that he had created his wealth as a professional gambler and that the museum was actually his personal art collection. I also knew that he hated meeting photographers and having his picture taken and that his persona, at least in print, was that of a recluse. His assistant Delia had warned me that I might only have 10 minutes tops to shoot him. When he finally arrived I immediately took a liking to him and I had one of the most interesting conversations I'd had in years and we ended spending almost 2 hours talking and shooting. We talked about the spirit and energy behind collectors and collecting and the function of art. The conversation bounced around from game theory to physics to ancient seafaring and trade and I left the shoot wishing I could spend a lot more time listening to him.

Afterwards I got the chance to meet former Violent Femmes bass player, Brian Ritchie, who now lives in Tasmania and coordinates music events for MONA and for much of the Hobart music scene. He and his wife Valuni Kulasakera own the best tea company in Australia, Chado Tea, and they welcomed me into their home so that I could shoot a portrait of Brian for the story, drink some tea and reminisce about our favorite Milwaukee haunts.

I only had a few days to shoot in Tasmania but it was so beautiful and the people were so friendly that I definitely plan to return soon.

Joe Wigdahl 24/4/12 Joe Wigdahl 24/4/12

Mazda BT-50 Shoot: Zoom Zoom Magazine

Last month I was asked by the UK's Redwood Media Group to shoot a story featuring Mazda's new BT-50 model for its award-winning online presence, Zoom Zoom Magazine. They wanted to tell a story about a day in the life of a BT-50 owner with a natural, reportage feel- showcasing its versatility by following the owner through rough terrain, a surf trip, a trip to the zoo "glamping" (glamorous camping) with his nieces and capped with a night out on the town.We had a looonngggg shot list for the 2 day shoot and I was working alongside Jefferson Grainger, from Corporate Video Australia, who was shooting the motion segment of the piece for the web. Working alongside a motion crew on the same production can be pretty challenging for a still shooter because it can significantly cut into the time there is to shoot- especially if the motion crew is shooting sound or if they don't want to give time to the still shooter (which happens a lot). Thankfully that wasn't the case in this shoot as Jefferson and I both realized that we were going to have to really work together to make sure that each of us got what we needed and it was actually a lot of fun bouncing ideas off one another as to how to get as many good shots as we could in the time that we had. The client was really happy with the results and I just finished shooting a second feature in Sydney for Zoom Zoom Magazine last week. I've included the tears and just a few of the images from the shoot here.

Joe Wigdahl 17/4/12 Joe Wigdahl 17/4/12

AFS Construction

I was contacted by the firm Strategy Design & Advertising about shooting some reportage-style imagery for a company profile booklet for their client, AFS Construction. The goal was to make an ordinary, heavy-duty construction site feel like something interesting and dynamic so that they could really showcase what was unique about the equipment and crew of AFS.

A few months ago I was contacted by the firm Strategy Design & Advertising about shooting some reportage-style imagery for a company profile booklet for their client, AFS Construction. The goal was to make an ordinary, heavy-duty construction site feel like something interesting and dynamic so that they could really showcase what was unique about the equipment and crew of AFS. I had only 4 hours to get as much imagery as I could and it was my first time on an Australian construction site so I was pretty surprised when I had to spend the first 2 hours of the shoot in safety and regulations training, multiple waiver and release signings and pass two mandatory breathalyzer tests before I was allowed to even step foot on the site. While I was learning about evacuation points and procedures during fires, chemical spills and natural disasters I was watching the sun move and I was losing light. I was relieved to finally get on site with 2 chaperones and less than two hours left and was luckily able to get quite a good range of images. I was thrilled to see the final designed booklet and website that Strategy Design had come up with and these are the results:

After the shoot was done I was left a little exasperated by what seemed like an overabundance of caution. After thinking about it a bit more I had a change of heart when I started to realize how little caution was exercised on similar shoots I had been on in the U.S. When shooting on top of a skyscraper under construction in Chicago a few years ago the site foreman handed me a helmet, said, "Just don't fall off the side and you'll be okay," and then let me roam around on my own for several hours. I've been on work sites where I've seen fork lift operators drinking vodka before a shift at 7am, contractors rewiring a room with bare hands on live wires, and my own (unwise) safety decisions like shooting in a helicopter in the beginning of a massive electrical storm. The more I thought about how the Australians approach workplace safety the more I'm surprised that Americans seem so laissez-faire about safety- especially with the cost of healthcare and number of lawsuits there.

Project Credits: Agency- Strategy Design & Advertising.

Creative Director/Designer- Dan Mercer. Designers- Geoff Courtman & Christina Perry.

Photos of booklet and website courtesy of Strategy Design & Advertising.

Joe Wigdahl 6/3/12 Joe Wigdahl 6/3/12

Monocle Magazine Shoot: Darwin, Australia

Last month Monocle Magazine sent me up to Australia's Northern Territory to cover a story on their burgeoning capital city, Darwin. Darwin has become big news in the last few years as the United States has promised to begin stationing several hundred troops there in an effort to re-establish a naval presence in that part of the world. There's also been some massive investment in natural gas by the Japanese and French to the tune of $39 billion AUD. Monocle wanted to find out how this new interest in Darwin might change the city and what the people and government thought about it. I teamed up with Darwin journalist Eric Tlozek to meet some VIPs there and shoot everything I could with the 2 days that I had.

An example of Troppo design and the homeowner.

It was over 90°F and 99% humidity when I was there so my lens would fog up every time I took the lens cap off and I was dripping with sweat pretty much the entire time. I was dying to go for a swim but couldn't because the water is filled with deadly box jellyfish. I also had the strange experience of getting thrown out of public spaces and people making me delete pictures because they were afraid they might be in the shots- I guess they're a little spooked up there about strangers walking around and taking pictures.

In my own experience, a lot of the people didn't really like all the new attention that was being brought to Darwin and quite a few didn't like what the new money and gentrification was bringing. One guy told me how much he missed the Darwin that he knew before the streets were paved (which wasn't all that long ago). Conversely, we had many people welcome us into their homes as we took pictures of the unique style of architecture in Darwin designed specifically for the tropical climate called Troppo Architecture. I also met people who had a key role in bringing about Darwin's change including the Deputy Chief Minister of the Northern Territory, the head of the Northern Territory's Cattleman's Association and a couple who successfully launched the first lifestyle magazine and gay nightclub in the entire Northern Territory. In their eyes the timing of Darwin's coming changes is just about right.

Joe Wigdahl 27/2/12 Joe Wigdahl 27/2/12

Ad Campaign: GoodStart Early Learning 3rd ad

These images are for the third ad of the GoodStart Early Learning campaign that I shot with the ad agency The Monkeys. To continue with the concept used in the first images that I shot for this campaignwhere the tagline is physically integrated into the image we wanted to create life-size letters that the children could interact with. When I first saw the concept drawings for this ad I was really excited with the idea of the kids running around and interacting with the letters in the shoot. I had a pretty specific idea in my head as to how big the letters should be and how they should look so that they were the right size for the kids to play with and that their scale would read properly when set at different distances when placed in the large room. I jumped in and offered to build the letters myself. I had studied glass sculpture in college and one of the things that was a constant part of the creative process in sculpture was the act of building a maquette out of cardboard, wax or other materials before one went on to attempt to build the final object. This helps the sculptor visualize how the final product will be assembled, how much material will be needed and what obstacles one might come across in the process. I spent a lot of time gluing cardboard together in college although it didn't really help all that much since I broke just about everything I made... But I was pretty sure I had the chops to make the letters for this shoot in the way that I wanted them to look.

In some cases I had to distort the letters so that they would look normal in the lens width and perspective that I was planning to use in the shoot.

At first, spending long days listening to music while working with cardboard and hot glue was sort of fun and reminded me of college years. One of the interesting challenges in this project was being reminded that I now live in a fairly small country (Australia with 20m people) and it's not like where I used to live (the U.S.) where you can get just about anything and get it cheaply. While back in the States I could go to just about any packing supply shop and easily buy or find cardboard with a white side to it, white cardboard just doesn't seem to exist in Australia. I was quoted by some company that it would cost me several hundred dollars for them to print the color white onto the amount of cardboard I would need and it would have to be rush shipped up from Melbourne at no small expense and it would probably arrive late. I ended up having to paint the letters myself and I was surprised at just how much paint a thirsty piece of cardboard can soak up before it looks like solid white and ended up painting 4-5 coats for each letter. After getting about halfway through the letters (and about a dozen hot glue burns on my fingers) it came flooding back to me how tedious this kind of studio work was.

At the shoot the kids had a great time playing with the letters and drawing all over them. Hiding in the rocket ship seemed to be a pretty big deal and a pecking order was immediately established as to who could spend the most time in the ship. It was only when they realized that they could kick and throw the letters that the shoot started to get a little hectic as the client, the agency and myself realized that the letters could get destroyed before we finished shooting. I had to jump in and run around, playing with the kids and distracting them from destroying the letters while I shouted instructions for when the art director should shoot, as he had become the camera operator about mid-way into the day so that I could manage the craziness.

All in all, it was probably a bad idea on my part to decide to build these letters the week between Christmas and New Years- which happened to be the week my baby daughter was due to be born. Having a baby is stressful enough but having to make gigantic cardboard letters while wondering if my baby is coming every time my phone rings is a bit more stress than anyone needs in a decade.

I finished the letters and we had the shoot 3 days after my daughter was born. It seemed like the minute the shoot was over and I was back at home I slept for what seemed like days. It might be a while before I volunteer myself for prop making but all in all I was pretty happy with the experience and end result.

Joe Wigdahl 8/2/12 Joe Wigdahl 8/2/12

Good Weekend Magazine crew rowing story

A few months ago I was asked by Good Weekend Magazine to go down to Canberra and shoot images to go along with a series that they were doing about a few writers trying their hand at training for a day in an Olympic sport. I followed writer Mark Dapin as he went through a light version of the incredibly intense daily workout regimen and technique routines of the crew rower.

Joe Wigdahl 30/1/12 Joe Wigdahl 30/1/12

Ad Campaign: GoodStart Early Learning

In December I worked with the impressive Sydney agency The Monkeys on a three image campaign for Australia's GoodStart Early Learning Program. The GoodStart program has hundreds of early learning centers around Australia focused on children's learning development in the crucial first 5 years of their life. Our approach to the shoot was to capture children engaged in discovery and play with their environment and the tagline, "Minds Now Open," becomes an integrated part of the image and the activity.