New Work: Surfing and Lifestyle Portraits

I've done some new work with Brett from Bella Management, playing with ideas I've had for a while about shooting surfing portraits and some exercise/sports work. We lucked out by having one of the most beautiful sunrises at Maroubra Beach I'd ever seen.

OPSM Ad Campaign in Australia and New Zealand

I recently spent several weeks traveling and working with Saatchi & Saatchi on a new ad campaign for the eye wear retailer OPSM. The job was a really exciting project for me to be a part of because it picked two small towns- Busselton, Western Australia and Napier, New Zealand- and found people of all ages and walks of life who use and need their product, eye glasses. Saatchi & Saatchi scoured through Australian and New Zealand census data to determine a town in each country that encompassed the broad range of types of jobs, incomes, ethnicities etc. that represent each country. We met with bushfire fighters, a horse whisperer, a bagpipe marching band, a master jeweller and a beekeeper just to name a few. I was really excited by the notion of shooting my favorite subject in advertising work: real people with real stories. These are just a few of the shots from Busselton, Western Australia. I'll post images from the New Zealand campaign which was shot in Napier, New Zealand in the near future.

Bushfire fighter OPSM Busselton Wigdahl
OPSM Busselton family Joe Wigdahl
OPSM Busselton farm Joe Wigdahl
OPSM Busselton Horse Whisperer Joe Wigdahl
OPSM Busselton beekeeper Joe Wigdahl
OPSM Busselton Water Reserve Joe Wigdahl
OPSM Busselton Jeweller Joe Wigdahl
OPSM Busselton Catalog Portraits Joe Wigdahl
OPSM Busselton morning landscape Joe Wigdahl

Like most of the large productions I've been working on lately, I was shooting alongside a TVC production that was filming spots for TV and the web, while I was shooting images for the new catalog, website and everything print- in-store, billboards etc. We shot every day for 10-14 hours a day for 2 weeks and I ended up shooting portraits of over 100 people and a lot of landscapes along the way. Most days I would shoot alongside the TVC crew, grabbing shots when I could and stepping in when the TVC guys were done or had a few minutes to hand the subject and location over to me. In each city I had a day to shoot 25 portraits a day which broke down to a new location, set up and portrait every 20 minutes or so for 9 hours. An exhausting but exhilarating exercise as the opportunity to meet new people with great stories just kept coming. At one point I ended up getting pretty emotional at a small town bag piper rehearsal after feeling so lucky that these people would allow us to come in and be a part of their private experience, something I would have never been able to know about or be a part of if I was on my own traveling through this small town.

At the end of the 2 week assignment I'd shot portraits of more than 100 people, was tired, sore and really missed home but damn, I enjoyed that job. I'd do it again in a heartbeat.

CD: Matt Gilmour Sr AD: Nils Eberhardt Sr Copywriter: Veronica Copestake The TVC/Motion campaign was produced by Tobias Webster at EXIT Films and directed by Stephen Carroll.

The Monocle Guide to Better Living

The Monocle Magazine has just come out with a hefty new book titled, "The Monocle Guide to Better Living" and I have a two page spread inside featuring a shoot about swimming in Sydney I did for them last year. It's a beautiful book and it's great to have my images alongside other photographers and stories from around the world.

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Subaru 2013 Forester- Australia

In September I was asked by the Japanese advertising agencies Hakuhodo and Aoi Pro to take part in a year-long project shooting the new Subaru Forester as it began a drive around the world through some its toughest terrain. I shot stills alongside a motion/TVC production headed by the Australian cinematographer Daniel Ardilley with the Australian production handled by Dynamite Productions. I felt pretty lucky to be involved in this production as I knew I was going to be going to parts of Australia that I probably would never get the chance to go see otherwise and I'd be able to go up in a helicopter to get some great views of the incredible Aussie outback landscape.

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Ad Campaign: GoodStart Early Learning 3rd ad

These images are for the third ad of the GoodStart Early Learning campaign that I shot with the ad agency The Monkeys. To continue with the concept used in the first images that I shot for this campaignwhere the tagline is physically integrated into the image we wanted to create life-size letters that the children could interact with. When I first saw the concept drawings for this ad I was really excited with the idea of the kids running around and interacting with the letters in the shoot.

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Ad Campaign: GoodStart Early Learning

In December I worked with the impressive Sydney agency The Monkeys on a three image campaign for Australia's GoodStart Early Learning Program. The GoodStart program has hundreds of early learning centers around Australia focused on children's learning development in the crucial first 5 years of their life. Our approach to the shoot was to capture children engaged in discovery and play with their environment and the tagline, "Minds Now Open," becomes an integrated part of the image and the activity.

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Cover and leading story for Good Weekend

I shot the images for the cover story of this past weekend's issue of Good Weekend, a major Australian magazine distributed in The Sydney Morning Herald and The Age every Saturday. It's Australia's equivalent of the New York Times Magazine. I'd like to say it was a challenging shoot but getting teenagers to look like they're playing video games is just about the easiest thing in the world. It was my first Australian magazine cover and my first time working with the people at Good Weekend and I had a great time.