AD Campaign: Qantas Airlines

A new ad campaign that I shot for Qantas Airlines hit the streets last week. I spent the better part of last month working on it and among the many things that were great about this job were that I had the opportunity to use a Boeing 737 and a jet turbine worth several million dollars as props. I was really excited about the job because it was really about highlighting the real people and their stories behind every Qantas employee.

Creative Team: Agency: BWM Dentsu Asheen Naidu – Executive Creative Director Sarah Parris – Senior Art Director Kevin MacNamara – Senior Copywriter Bonnie Ledsam – Senior Account Manager Simon Holdaway – Senior Print Producer

 

OPSM Ad Campaign in Australia and New Zealand

I recently spent several weeks traveling and working with Saatchi & Saatchi on a new ad campaign for the eye wear retailer OPSM. The job was a really exciting project for me to be a part of because it picked two small towns- Busselton, Western Australia and Napier, New Zealand- and found people of all ages and walks of life who use and need their product, eye glasses. Saatchi & Saatchi scoured through Australian and New Zealand census data to determine a town in each country that encompassed the broad range of types of jobs, incomes, ethnicities etc. that represent each country. We met with bushfire fighters, a horse whisperer, a bagpipe marching band, a master jeweller and a beekeeper just to name a few. I was really excited by the notion of shooting my favorite subject in advertising work: real people with real stories. These are just a few of the shots from Busselton, Western Australia. I'll post images from the New Zealand campaign which was shot in Napier, New Zealand in the near future.

Bushfire fighter OPSM Busselton Wigdahl
OPSM Busselton family Joe Wigdahl
OPSM Busselton farm Joe Wigdahl
OPSM Busselton Horse Whisperer Joe Wigdahl
OPSM Busselton beekeeper Joe Wigdahl
OPSM Busselton Water Reserve Joe Wigdahl
OPSM Busselton Jeweller Joe Wigdahl
OPSM Busselton Catalog Portraits Joe Wigdahl
OPSM Busselton morning landscape Joe Wigdahl

Like most of the large productions I've been working on lately, I was shooting alongside a TVC production that was filming spots for TV and the web, while I was shooting images for the new catalog, website and everything print- in-store, billboards etc. We shot every day for 10-14 hours a day for 2 weeks and I ended up shooting portraits of over 100 people and a lot of landscapes along the way. Most days I would shoot alongside the TVC crew, grabbing shots when I could and stepping in when the TVC guys were done or had a few minutes to hand the subject and location over to me. In each city I had a day to shoot 25 portraits a day which broke down to a new location, set up and portrait every 20 minutes or so for 9 hours. An exhausting but exhilarating exercise as the opportunity to meet new people with great stories just kept coming. At one point I ended up getting pretty emotional at a small town bag piper rehearsal after feeling so lucky that these people would allow us to come in and be a part of their private experience, something I would have never been able to know about or be a part of if I was on my own traveling through this small town.

At the end of the 2 week assignment I'd shot portraits of more than 100 people, was tired, sore and really missed home but damn, I enjoyed that job. I'd do it again in a heartbeat.

CD: Matt Gilmour Sr AD: Nils Eberhardt Sr Copywriter: Veronica Copestake The TVC/Motion campaign was produced by Tobias Webster at EXIT Films and directed by Stephen Carroll.