Campaign: Destination Gold Coast

A campaign I just shot for Gold Coast Tourism has just started to roll out. We set out to look past the party reputation that the Gold Coast is well known for and tried to capture the sense of how beautiful the Gold Coast and the area around the GC really is. There will be more shots from the campaign to come but this is what I've got so far...

Client: Gold Coast Tourism
Agency: JWT Sydney

Campaign: Carnival Cruises

I recently shot a big ad campaign and image library for Carnival Cruises and the images have just started to hit the streets. We spent about a week on the Carnival Cruise ship The Spirit island hopping around New Caledonia and then sailing back to Sydney. I really loved this job because we brought on 2 real families for the shoot and we just took pictures of them having a lot of fun. No acting, no hair and makeup or wardrobe. Most of the photo shoot went along the lines of "Hey, can you guys eat some ice cream and then go down those water slides over and over again?" Then the kids would basically go nuts, everyone would run around and I would try to keep up, shooting as much as I could. We would shoot all day every day and then have dinner together at night and had a pretty happy routine- the kids were always looking forward to our next activity because they knew that I was going to let them go crazy. At the end of the shoot the kids cried because they were going to miss us so much. There were so many fun, genuine moments that I just picked a few of my favorites here.