I've been shooting some new work lately and have been doing some shoots with some of the talent from Bella Management here in Sydney. I had approached Bella Mgmt with some ideas and one of which was about a couple on a roadtrip, dirty and sweaty from days on the road in a crappy car and they're lost in the middle of nowhere. I don't really do very much work that falls into the fashion realm so I tend to want to mess up their hair and clothes and make it feel more real I guess. I was kind of surprised they went for it and ended up loving the shots. Can't wait to do more of these.
AD Campaign: Qantas Airlines
A new ad campaign that I shot for Qantas Airlines hit the streets last week. I spent the better part of last month working on it and among the many things that were great about this job were that I had the opportunity to use a Boeing 737 and a jet turbine worth several million dollars as props. I was really excited about the job because it was really about highlighting the real people and their stories behind every Qantas employee.
Creative Team: Agency: BWM Dentsu Asheen Naidu – Executive Creative Director Sarah Parris – Senior Art Director Kevin MacNamara – Senior Copywriter Bonnie Ledsam – Senior Account Manager Simon Holdaway – Senior Print Producer
New Portraits with Rough Cast Talent Agency
A few weeks ago I was thrilled to discover that there is a new talent agency in Sydney called Rough Cast Talent. It's a great idea- it focuses on featuring models that are unique, unusual or just happen to look like every day people and are great in front of the camera. This is a great new resource to have here in Sydney and I've been waiting for years for something like this to show up. When I lived and worked in Chicago I used to use "real talent" casting agencies and casting scouts all the time. I loved it because I felt like there were times when a project really needed to have models that gave the images a sense of authenticity or relate-ability to the viewer. Traditional modeling agencies never really worked for me because their talent were just too good looking and perfect or what the advertising industry would call "too aspirational." I'm really into the "flaws" that make a person who they are and those unusual details that can sometimes be character defining in an image.
When I saw that Rough Cast had opened up shop I immediately got in touch with the owner Chris Mayer-Plummer to see if I could shoot portraits of some of their talent. They needed portraits of their talent to send out for castings and I really wanted an opportunity to start shooting some of these fantastic faces that Chris has access to. It is FUN. I've met street performers, burlesque dancers, a Catholic energy worker/healer, a Satanist energy worker/healer (I didn't even know that existed), comedians, labourers and just normal people who want to be in pictures. I can't wait to do more.
VicHealth- Team Up Fitness
I recently shot for VicHealth's new campaign "Team Up!" with DDB which is focused on getting people started on a healthy fitness regimen in the state of Victoria. We wanted to take the intimidation factor out of beginning an exercise regimen and emphasise the social component of doing something like joining a yoga class or running with a friend. I shot stills as well as directed 2 short spots for the campaign.
Client: VicHealth- Team Up
Director: Joe Wigdahl
Camera / Editor: Ash Koek
Art Director: Niki Horan
Agecy: DDB Melbourne
[vimeo 125544198 w=500&h=280]
[vimeo 125544197 w=500&h=280]
Warm Weather is Cricket Weather
I live near a cricket oval and it is actually one of my favourite things to hear people playing cricket and hitting balls in the batting cages. It means that Spring is here in full force and we've got months of cricket to look forward to. Not that I actually will watch a whole game or even understand what's going on, but it's one of those things that is quintessentially Australian. I actually don't understand the sport at all and the jargon and statistics that get rattled off during a game make it impenetrable. Like watching Whack Batt from the The Incredible Mr. Fox. But I love the look of the sport. I'm starting to shoot portraits of the cricketers in my town and I'll be posting more throughout the summer.
Campaign: Carnival Cruises
I recently shot a big ad campaign and image library for Carnival Cruises and the images have just started to hit the streets. We spent about a week on the Carnival Cruise ship The Spirit island hopping around New Caledonia and then sailing back to Sydney. I really loved this job because we brought on 2 real families for the shoot and we just took pictures of them having a lot of fun. No acting, no hair and makeup or wardrobe. Most of the photo shoot went along the lines of "Hey, can you guys eat some ice cream and then go down those water slides over and over again?" Then the kids would basically go nuts, everyone would run around and I would try to keep up, shooting as much as I could. We would shoot all day every day and then have dinner together at night and had a pretty happy routine- the kids were always looking forward to our next activity because they knew that I was going to let them go crazy. At the end of the shoot the kids cried because they were going to miss us so much. There were so many fun, genuine moments that I just picked a few of my favorites here.
Campaign: ResMed Sleep Apnea Machines
A while back I shot a campaign for ResMed- a company that produces top-of-the-line sleep apnea therapy machines. Sleep apnea is a medical condition where, for a number of reasons, people may stop breathing during sleep. This can happen from a few times a night to dozens of times an hour and can become a major medical issue. It lowers the amount of oxygen in the bloodstream, it puts stress on the heart, it causes a lot of problems. The ResMed devices, also known as CPAP (Continuous Positive Airway Pressure) machines are basically silent air compressors that push warm, humidified air into the patient's nose or mouth while they're sleeping so that they're still getting air when their body would normally stop breathing.
We had a massive shoot schedule for this job so that the client would have a library of images for their multiple needs- I've only posted a handful of the tearsheets because there were so many different images and uses. We shot product photos and lifestyle images to cover a broad range of use from brochures and in-store displays to web and advertising and we had to shoot multiple scenarios covering the broad demographic range of their customers.
Client: ResMed http://www.resmed.com/au/ Agency: Tonic the Agency, Sydney Producers: Z-Space
Night in the Jamison Valley Blue Mountains
Smithsonian Magazine: The Blue Mountains
A few months ago I was contacted by the U.S. natural history publication the Smithsonian Magazine to shoot a story on Charles Darwin’s exploration of the Blue Mountains- it’s one of my favourite places in Australia.
It was a shoot that I became more passionate about as I worked my way through the assignment; it was an odd coincidence that I was hired for this shoot- a few weeks before the magazine asked me about doing the assignment my wife and I had decided to move our family to the Blue Mountains. It was a pretty exciting opportunity to explore a whole region that would be our new home. It was early spring when I started the job and the Blue Mountains is much colder and rainier than Sydney, so instead of doing the whole shoot in one trip, I actually had to drive out to the mountains every weekend for a month to get a break from the rain and fog and get all the shots I needed.
Evening at the Three Sisters in the Blue Mountains
The ancient Wollemi Pine and the Wolgan Valley where it was found.
Wentworth Falls Landscape
The Jenolan Caves
In Glenbrook and also in the Wolgan Valley I saw hand paintings in caves which are said to range from hundreds to thousands of years old and it struck me how much more of an impact seeing hand prints made on me than carvings or drawings I’ve seen at other sites. To see a hand print of someone from thousands of years before is to see their size, their age and their physical humanity and connect with them in a way I hadn’t really sensed before. I noticed one set of hand prints where the person must have broken their hand at some point and it healed badly because one of the fingers bent away from the hand in an unnaturally awkward angle. I felt like I was reading some form of ancient text about who lived on this land.
Hand Paintings in the
Often when I'm shooting a morning landscape I'll get to the location well before dawn and shoot through the sunrise for an hour or two. Even in a not-so-mindblowing landscape there is usually a moment where the light and the morning atmosphere does something that makes everything light up in the right way. For these shots of what is known as the Jamison Valley in the Blue Mountains off of Sublime Point in Leura, I felt like I was watching a light show- the sun, the mist and the eucalyptus vapor in the air kept changing colors and lighting up the landscape in surprisingly different ways. Every 10 minutes was something different. Finally when I was done I set the camera down in the grass while I was packing up my gear and tripod and grabbed a quick shot- I realised that that was probably my favorite shot of the morning.
Landscape of the changing light of a sunrise in the Blue Mountains from Sublime Point in Leura
Sunrise over the Jamison Valley
I spent a day doing a massive hike in the bushwalk around the Three Sisters. I started off at Scenic World taking the world's steepest train down the escarpment and walked for hours around the bush track. I wasn't keeping track of time and missed their last elevator back up, so I ended up having to climb the near-vertical staircase up the Three Sisters with a backpack full of heavy camera gear after I was already tired from hiking all day. By the time I walked back to my car and put the keys in the ignition I closed my eyes for a second and ended up sleeping for an hour and a half in the drivers seat with the door open.
Three Sisters Panorama
The cottage that Darwin stayed in was located on the property of the Emirates Wolgan Valley Resort- the most expensive hotel in Australia. I had arrived on a Friday afternoon and it coincided with their absolute busiest time- when the guests are all arriving for the weekend. There were Ferraris and Lamborghinis in the parking lot and guests landing at the helicopter pad and I was given about an hour to shoot what I needed to get before they had to devote their full attention to the guests. Since the magazine budget clearly did not involve staying at the spa, after I was done shooting I had to drive about an hour before I could find a place to stay. The local town was having a big lawn bowling competition and all of the rooms were booked out to drunken retirees enjoying their night out with the boys. The only place I could find to sleep was a room above a loud pub with a bunch of guys arguing about rugby. My bed must have been a junior bed because my feet hung off the bed past my ankles and I could hear a guy in the room next door watching porn on his phone all night. The difference between the Emirates Spa and the sleeping situation I had arrived at could not have been more stark. I had a late dinner at a local bar and was called a "fancypants" by one of the locals. I couldn't really figure out why other than the fact that I was wearing glasses and reading while eating dinner. I guess I was being a fancypants.
I had taken some big hikes getting (sort of) lost looking through a cave system in the Wolgan Valley for some hand paintings that were just too hard to find. Instead I got sunburn and bug bites. After finding only a few hand paintings I struck out for the Mt. Tomah Botanical Gardens which have examples of wollemi pines growing in their gardens. It was the end of the shoot, I had gotten everything ticked off my shot list and I was looking forward to going home the next day.
I was supposed to meet Darwin's great-great-grandson Chris Darwin and shoot his portrait, but despite our best efforts we just couldn't make it happen- he had booked passage on a very slow container ship from France to Australia to reduce his carbon footprint and didn't get back until after the story went to press.
The story that the images accompany can be found on the Smithsonian's website here: http://www.smithsonianmag.com/science-nature/australia-put-evolution-darwins-mind-180953651/?no-ist
Red Rooster's New Look
The Australian food chain Red Rooster has started to go with a totally new look. Alongside a totally new design of their restaurants they're also going with a new look for their ad imagery. I was asked to shoot some shots for print alongside a TVC crew that was filming some new spots for Red Rooster.
20140704_Trout_Fishing__026
Trout Fishing trip in Australia- The Wollondilly River
20140704_Trout_Fishing__009
A few weeks ago a good friend of mine decided to take me trout fishing with his brother to one of his family's favourite secret trout fishing spots. Gerrod and I became friends before I moved to Australia as his wife and my wife went to art school together. It also just so happens that our kids were born a few months apart, are great playmates and are often mistaken for twins. Gerrod and his family also happens to live just two blocks away from us, so he's basically family. He's been an avid fisherman his entire life and I was one growing up. I quit fishing after my teens again and didn't pick it up again until the global financial collapse hit in 2008, the photography jobs dried up for a while and I had a lot of time on my hands. I spent a lot of time in the wonderful Driftless Region of Wisconsin but when I moved to Australia I was convinced that the climate would be too hot and dry and the water too warm to go trout fishing. I packed away my gear and would just get misty-eyed when my buddy in Oregon would post pictures of his boozy Pacific Northwest fishing trips complete with massive salmon and steelhead catches.
20140704_Trout_Fishing__004
20140704_Trout_Fishing__020
20140704_Trout_Fishing__077
20140704_Trout_Fishing__043
20140704_Trout_Fishing__018
Gerrod and I had been planning to go fishing for quite some time but it's hard to get away when we're working dads but after some careful planning we were able to do some trips to the Snowy Mountains and the Wollondilly River. It's winter time here so the water is cold enough for the trout to run and there are certain areas upstream from dams where it's still legal to fish this late in the year. We left well before dawn and spent some time driving through cliffhanging dirt roads and hiking through fields and woods of frost to get to the spot. The trout had just begun to do their run to spawn but it hadn't rained much and the river levels were low so despite the fact that I caught this fat 2kg beauty on my second cast, we didn't catch anything else for the rest of the day. That was fine by me though. I'm not one of those fisherman who likes to haul in and release fish all day. I'll spare the fish the stress. If I catch my keeper fish, I'm done for the day and I'll just spend the rest of the day relaxing and enjoying the nature.
Fred Wilson, standing on a peak in the Sierra Nevada Mountains.
My Great Grandfather's Archive- Vintage Family Photos
My great-grandfather Hubert Vivian Wilson was an Australian engineer who moved to the U.S. around 1906 or so to work for the earthworks and mining machinery company Bucyrus-Erie in South Milwaukee, Wisconsin. He was a hobbyist photographer and spent decades documenting his family, his work and his travels around the world. A few years ago I inherited two boxes of his vintage negatives- since I have no access to a dark room it's taken me some time to go through them.
Read More
St. George Bank Bowl Cut
St George Bank Ad Shoot: Bowl Cut
I just shot an ad for St. George Bank that was a blast to shoot. We spent the day shooting a kid with a couple different wigs on and we started off with a conservatively well-cut bowl cut haircut for each wig. I started hacking away at them with terrible scissors until the haircuts became progressively more awful and the crew and models were laughing between shots. It was a blast to shoot.
Client: St. George Bank Agency: Saatchi & Saatchi Art Director: Simon O'Niel
TV interview with Kirrilee Edwards' mum
I was interviewed the other day for the tv program Studio Ten by Sarah Harris and the legendary Ita Buttrose about my prize-winning of image "Family Loss". I shared the couch with Kirrilee's mom Jo Edwards and we spoke about the experience.
Portrait of Kirrilee Edwards, winner of the 2014 Head On Photo Prize
Winner of the 2014 Head On Photo Festival Portrait Prize
I was thrilled last night to learn that I had won the grand prize for the 2014 Head On Portrait Prize for this image:
The image came from a story that I shot for Good Weekend Magazine about the children's hospice organization Bear Cottage and some of the families who rely on their resources and care. This image in particular came as a result of a wonderful experience meeting the family of Kirrilee Edwards. I felt really welcomed to be with them, to feel their warmth, their sense of humor and love. The Edwards family is a big family and they faced a profound number of struggles because of Kirrilee's devastating illness, but what I saw was an incredible closeness. I felt the best way to give the sense of this family was to show how closely connected they were to Kirrilee and each other. A few months after I shot this image Kirrilee passed away.
I feel an immense sense of gratitude that the Edwards family would let me into their home, welcome me in the way that they did and allow me to be a part in telling their story. For that reason I'm giving half of the prize money that I've won to them. I'm including information below to make donations to Kirrilee's family and Bear Cottage.
Make a Donation to the Edwards family via direct deposit: Troy Edwards Commonwealth Bank of Australia BSB: 062 601 Account: 103 506 78 Memo: Kirrilee
Make a Donation to Bear CottageInformation on Bear Cottage
You can read my original blog entry here about Kirrilee, the shoot and the other families: http://www.joewigdahl.com/sick-kids/.
UPDATE 21/05/2014: Several news outlets who have picked up this story have erroneously stated that Kirrilee was dying or on her deathbed when this image was taken and this is not true. She was at home and healthy at the time of the photoshoot. It is true that a few months after I shot this image Kirrilee passed away at Bear Cottage.
OPSM-NZ-Vintner
OPSM ad Campaign in Napier, New Zealand
I recently wrote a post about an ad campaign that I shot for the eyewear retailer OPSM in Busselton, Western Australia with Saatchi & Saatchi. The images below are just a few of the shots that I did for the brand to tell some of the stories of the everyday people in Napier, New Zealand. I love New Zealand- aside from having incredibly beautiful landscapes the people there are quite beautiful and agreeable in their own right. We met a huge range of people from architects, designers, farmers, fisherman, tractor mechanics, vintners and even a Scottish bag piping corps and I felt blessed to be able to meet these people, hear their stories and shoot in such an intimate way. We shot there for a week and I averaged 16 hour days and took portraits of over 50 people and plenty of landscapes and I was exhausted in the end but really had great shoot.
Portrait of young woman bag piper and pipers playing
Landscape panoramic of Napier, New Zealand
Portrait of mother and young baby smiling
Portrait of young welder in workshop
Man jogging on Te Mata Mountain, New Zealand
Portraits of women men wearing glasses
Portrait of small scale train conductor repairing steam train.
Portrait of Architect working on drawings with a lamp and table
The town and its surrounds are an interesting mix of 1930s art deco architecture and farms offering fresh picked cherries, figs, berries and veggies everywhere we went. I ate some of the freshest, tastiest food I've ever had and we felt welcomed by friendly faces everywhere we went. If you're ever there, be sure to check out the lovely people at Aroha and Friends.
HeadOn Finalist
2014 Head On Photo Festival Finalist in 2 Categories
I just got news that I'm an official finalist in 2 separate categories of the 2014 Head On International Photo Festival with images selected in the Landscape and Portrait competitions. I'm honoured to have made it into the finals. I find out in two weeks to see if I won. Fingers crossed.
Portrait of Kirrilee Edwards, winner of the 2014 Head On Photo Prize
A Family Loss
Head On Landscape Finalist "Bondi in the Fog"
Bondi in the Fog
OPSM Ad Campaign in Australia and New Zealand
I recently spent several weeks traveling and working with Saatchi & Saatchi on a new ad campaign for the eye wear retailer OPSM. The job was a really exciting project for me to be a part of because it picked two small towns- Busselton, Western Australia and Napier, New Zealand- and found people of all ages and walks of life who use and need their product, eye glasses. Saatchi & Saatchi scoured through Australian and New Zealand census data to determine a town in each country that encompassed the broad range of types of jobs, incomes, ethnicities etc. that represent each country. We met with bushfire fighters, a horse whisperer, a bagpipe marching band, a master jeweller and a beekeeper just to name a few. I was really excited by the notion of shooting my favorite subject in advertising work: real people with real stories. These are just a few of the shots from Busselton, Western Australia. I'll post images from the New Zealand campaign which was shot in Napier, New Zealand in the near future.
Like most of the large productions I've been working on lately, I was shooting alongside a TVC production that was filming spots for TV and the web, while I was shooting images for the new catalog, website and everything print- in-store, billboards etc. We shot every day for 10-14 hours a day for 2 weeks and I ended up shooting portraits of over 100 people and a lot of landscapes along the way. Most days I would shoot alongside the TVC crew, grabbing shots when I could and stepping in when the TVC guys were done or had a few minutes to hand the subject and location over to me. In each city I had a day to shoot 25 portraits a day which broke down to a new location, set up and portrait every 20 minutes or so for 9 hours. An exhausting but exhilarating exercise as the opportunity to meet new people with great stories just kept coming. At one point I ended up getting pretty emotional at a small town bag piper rehearsal after feeling so lucky that these people would allow us to come in and be a part of their private experience, something I would have never been able to know about or be a part of if I was on my own traveling through this small town.
At the end of the 2 week assignment I'd shot portraits of more than 100 people, was tired, sore and really missed home but damn, I enjoyed that job. I'd do it again in a heartbeat.
CD: Matt Gilmour Sr AD: Nils Eberhardt Sr Copywriter: Veronica Copestake The TVC/Motion campaign was produced by Tobias Webster at EXIT Films and directed by Stephen Carroll.
New Zealand Surfing Day Trip
I recently had 2 huge jobs which both happened to bring me to New Zealand for shooting. We had a brief day with my fantastic assistant Maxy where he took us to an incredible black sand beach north of Auckland and we took a break from the crazy job and spent the evening surfing. I suppose it's a bit of cliche now to say that New Zealand is place full of lovely people and beautiful landscapes but it just is.
