AD Campaign: NRMA

We recently worked with Houston Design Group in Sydney to create a range of lifestyle images for NRMA /National Roads and Motorists' Association. Outside of their insurance and roadside assistance programs, they've recently developed partnerships with camping and caravan parks around Australia as well as new phone apps that help travelers and NRMA customers with a variety of tasks. We created a small image library for NRMA around these new products for them that focused on family road trips, travel and app use.

Client: NRMA
Agency: Houston Design Group

New Work: Surfing and Lifestyle Portraits

I've done some new work with Brett from Bella Management, playing with ideas I've had for a while about shooting surfing portraits and some exercise/sports work. We lucked out by having one of the most beautiful sunrises at Maroubra Beach I'd ever seen.

New Work: Lifestyle shoot with Justin and Amelia

I've been shooting some new work lately and have been doing some shoots with some of the talent from Bella Management here in Sydney. I had approached Bella Mgmt with some ideas and one of which was about a couple on a roadtrip, dirty and sweaty from days on the road in a crappy car and they're lost in the middle of nowhere. I don't really do very much work that falls into the fashion realm so I tend to want to mess up their hair and clothes and make it feel more real I guess. I was kind of surprised they went for it and ended up loving the shots. Can't wait to do more of these.  

New Zealand Surfing Day Trip

I recently had 2 huge jobs which both happened to bring me to New Zealand for shooting. We had a brief day with my fantastic assistant Maxy where he took us to an incredible black sand beach north of Auckland and we took a break from the crazy job and spent the evening surfing. I suppose it's a bit of cliche now to say that New Zealand is place full of lovely people and beautiful landscapes but it just is.

 

The Monocle Guide to Better Living

The Monocle Magazine has just come out with a hefty new book titled, "The Monocle Guide to Better Living" and I have a two page spread inside featuring a shoot about swimming in Sydney I did for them last year. It's a beautiful book and it's great to have my images alongside other photographers and stories from around the world.

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