Monocle Magazine Shoot: Darwin, Australia
Last month Monocle Magazine sent me up to Australia's Northern Territory to cover a story on their burgeoning capital city, Darwin. Darwin has become big news in the last few years as the United States has promised to begin stationing several hundred troops there in an effort to re-establish a naval presence in that part of the world. There's also been some massive investment in natural gas by the Japanese and French to the tune of $39 billion AUD. Monocle wanted to find out how this new interest in Darwin might change the city and what the people and government thought about it. I teamed up with Darwin journalist Eric Tlozek to meet some VIPs there and shoot everything I could with the 2 days that I had.
Ad Campaign: GoodStart Early Learning 3rd ad
These images are for the third ad of the GoodStart Early Learning campaign that I shot with the ad agency The Monkeys. To continue with the concept used in the first images that I shot for this campaignwhere the tagline is physically integrated into the image we wanted to create life-size letters that the children could interact with. When I first saw the concept drawings for this ad I was really excited with the idea of the kids running around and interacting with the letters in the shoot.
Ad Campaign: GoodStart Early Learning
In December I worked with the impressive Sydney agency The Monkeys on a three image campaign for Australia's GoodStart Early Learning Program. The GoodStart program has hundreds of early learning centers around Australia focused on children's learning development in the crucial first 5 years of their life. Our approach to the shoot was to capture children engaged in discovery and play with their environment and the tagline, "Minds Now Open," becomes an integrated part of the image and the activity.
Pampers Village- Images for Global Website Relaunch
This past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
Sydney Magazine Shoot- Sonoma Bakery
I did my first shoot for Sydney Magazine covering the day in a life of a loaf of bread as it's made by Sonoma Bakery every day. I was pretty excited for this story because I'm big into cooking and baking- I make my own beer and cheese and had been baking bread for a while but I hadn't really had much luck with the sourdough. It was inspiring to see a bakery at the production level of Sonoma still using the best ingredients and making everything by hand.