A campaign I just shot for Gold Coast Tourism has just started to roll out. We set out to look past the party reputation that the Gold Coast is well known for and tried to capture the sense of how beautiful the Gold Coast and the area around the GC really is. There will be more shots from the campaign to come but this is what I've got so far...
Client: Gold Coast Tourism
Agency: JWT Sydney
I did a test shoot with Sydney agency Bump Models a few weeks ago and got the chance to work with Alicia and her kids Ryan and Sara. I love working with kids and when I test I try to see how much I can get out of them within a time limit- say half an hour or an hour and a half or something like that. Most shoots that I'm hired for that use kids usually get planned in such a way that I have a limited time to get something and then I have to move on. For the test shoots I try to let the kids get crazy, come up with ideas as they're happening and let them play freely to allow them to come up with things naturally on their own. Nine times out of ten the parent is worried that the kids are being too wild and are apologizing for them and yelling at the children to be polite and do what I ask. I usually have to reassure them that the mayhem is perfectly fine and exactly what I want. At the end of the hour or two hours I've got a ton of great images and the kids are wiped out, the parents are relieved and everyone's happy.
These images are for the third ad of the GoodStart Early Learning campaign that I shot with the ad agency The Monkeys. To continue with the concept used in the first images that I shot for this campaignwhere the tagline is physically integrated into the image we wanted to create life-size letters that the children could interact with. When I first saw the concept drawings for this ad I was really excited with the idea of the kids running around and interacting with the letters in the shoot.
Read MoreIn December I worked with the impressive Sydney agency The Monkeys on a three image campaign for Australia's GoodStart Early Learning Program. The GoodStart program has hundreds of early learning centers around Australia focused on children's learning development in the crucial first 5 years of their life. Our approach to the shoot was to capture children engaged in discovery and play with their environment and the tagline, "Minds Now Open," becomes an integrated part of the image and the activity.
Read MoreThis past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
Read More
