Blog- Joe Wigdahl Photography News and Recent Work

Nov 12

by Joe Wigdahl in Advertising, Auto / Cars, Lifestyle, Photography 0 comments tags: family, fishing, image library, Lifestyle, NRMA, Road Trip, travel

AD Campaign: NRMA

We recently worked with Houston Design Group in Sydney to create a range of lifestyle images for NRMA /National Roads and Motorists’ Association. Outside of their insurance and roadside assistance programs, they’ve recently developed partnerships with camping and caravan parks around Australia as well as new phone apps that help travelers and NRMA customers with a variety of tasks. We created a small image library for NRMA around these new products for them that focused on family road trips, travel and app use.

Oct 30

by Joe Wigdahl in Advertising, Documentary, Editorial, Landscape, Photography, Portraits 0 comments

ORIGIN ENERGY ANNUAL REPORT

I’ve done a fair bit of work with Origin Energy lately and we recently wrapped up shooting their annual report and shareholder’s statement with Sydney-based FROST Design. We travelled around South Australia, New South Wales and Queensland shooting some of their power stations, solar farms and all sorts of things to let their investors know what they’ve been up to this past year. The highlight of the shoot was having to run around and chase a flock of sheep that were the official lawnmowers of a solar farm, trying to get them in the shot.

Sep 24

by Joe Wigdahl in Auto / Cars, Photography 0 comments tags: auto, cars, portfolio

New Auto / Cars Portfolio

I’ve been shooting a lot of cars in the last few years with clients like Mitsubishi, NRMA and Subaru and I’ve finally decided to publish a portfolio of some of my car work. Cars can be pretty fun- the projects usually call on a lot of the things I really like to shoot- big landscape shots, lifestyle and the occasional aerial shots (which used to be out of a helicopter but are mostly drone shots these days). Joe Wigdahl Auto&Cars Portfolio

Sep 17

by Joe Wigdahl in Advertising, Kids / Children, Landscape, Lifestyle, Photography 0 comments tags: fishing, miner, mining, Queensland, tourism, travel, Weipa

Ad Campaign: Weipa Tourism for Rio Tinto

A few months ago I traveled to Weipa in the western Cape York peninsula in Queensland to shoot a campaign for Rio Tinto. Weipa is a small, remote town with a huge bauxite (raw aluminium ore) mine that wants families to come and put down roots as development and local investment looks to grow in the coming years. Client: Rio Tinto / Weipa Tourism Agency: ChannelZero CD: Ben Croft

May 22

by Joe Wigdahl in Advertising, Aerial, Auto / Cars, Business / Industry, Landscape, Lifestyle, Photography 0 comments tags: aerial, auto, automobile, car, driver, driving, drone, landscape, Mitsubishi

Ad Campaign: Mitsubishi Eclipse Cross

A few months ago I shot a bunch of images for Mitsubishi for their new car in Australia, the Mitsubishi Eclipse EVO. When we did this shoot this was the only Mitsubishi Eclipse Cross in Australia. It has a busy schedule and the only days I had to shoot it just happened to coincide with the Melbourne Cup race in Victoria, which is something of a holy week there. We couldn’t find a location scout who was available (i.e. wanted to take time out of the Melbourne Cup festivities to find locations) so I had to go down to Victoria a week early and find my own locations. Because I really didn’t know the Victorian countryside I started every morning looking at Google satellite maps for terrain and roads that might have something interesting to shoot on- especially private properties that looked like they had roads on them that we could get permission to use. I would then spend the next 12 hours driving every day combing over every road in that area and then try and contact homeowners that might have a nice road. After driving around 1000kms of small backroads, at the 11th hour I finally found a […]

Feb 08

Folsom Prison and THE WORK Documentary

This year a documentary called The Work was released about a prison-therapy program in Folsom State Prison in California. The documentary follows a group of men from the outside who join a circle of maximum security inmates for 4 days of intense group therapy work. The film focuses on 3 men from the outside as they sit in a circle with other outside men and maximum security inmates and follows the jarring emotional journey that the group therapy work takes them on. I was asked by the director Jairus McLeary to be the stills photographer and an extra cameraman as part of the crew that went in to film one of these 4 day therapy retreats at Folsom Prison. I shot hundreds of images over those days documenting the group process as well shooting portraits of many of the individuals who participated. My introduction with the Folsom Prison experience came about purely by chance. I met Jairus McLeary -the future director of The Work– in 2000 when Jairus McLeary and I were waiting tables together at a restaurant in the college town we lived in. We became pretty good friends and that year I spent Thanksgiving at his parent’s house. That’s when […]

Oct 09

by Joe Wigdahl in Advertising, Auto / Cars, Lifestyle, TVC / Motion 0 comments tags: ASX, car, cars, Mitsubishi, Outlander

Ad Campaign: Mistubishi ASX and Outlander

I recently had opportunity to shoot images of the new Mitsubishi ASX and Outlander in a car campaign for the Sydney agency Richards Rose. I spent a week in Melbourne working on the shoot, shooting alongside a large TVC crew and taking the cars off whenever I had a chance to shoot whatever I could grab. It was a lot of fun and the weather was surprisingly wonderful for Melbourne in the winter. Client: Mitsubishi Agency: Richards Rose Producer: Katie Morton CD: Christopher Johnson SrAD:George Bassiakos

Jun 07

by Joe Wigdahl in Advertising, Business / Industry, Design, Portraits 0 comments tags: business, industrial, industry, tradesman, tradie, work, worker

Brickworks Portraits

Portraits of various workers and tradesmen in safety equipment for the Australian company Brickworks and Australbricks.

Mar 01

by Joe Wigdahl in Advertising, Kids / Children, Lifestyle, Photography, Travel, TVC / Motion 0 comments tags: adventure, children, family, father, fun, Gold Coast, Gold Coast Tourism, holiday, Kids, senior, son, surf, surfing, vacation

Campaign: Destination Gold Coast

A campaign I just shot for Gold Coast Tourism has just started to roll out. We set out to look past the party reputation that the Gold Coast is well known for and tried to capture the sense of how beautiful the Gold Coast and the area around the GC really is. There will be more shots from the campaign to come but this is what I’ve got so far…